SmartAsset
smartasset.com · Summer 2012
Marketplace connecting consumers to financial advisors
- Visits, September
- 4.8M -11.3% vs August
- 3 month change
- ▼-7.4% September vs June
- Average visit
- 1:43 industry median 1:34
- Attention minutes
- 8.3M 0.026% of the index
What you can learn
- Ranks #11 of 271 in Fintech, ahead of 96% of its peers.
- Visit length of 1:43 is close to the Fintech median of 1:34.
- Visits down 7.4% since June, from 5.23M to 4.84M a month.
- Holds 0.026% of all attention minutes in the index.
- Under 1% of its tracked search volume is its own name: people find it by topic, which is a sign of discovery.
- Its name was searched about 13K times a month on Google (Jun to Aug 2026), down 23.5% on Oct to Dec 2025.
- Brand searches and visits are both falling.
Visits per month
Oct 2025 to Sep 2026. Source: traffic.cv panel estimate.
Against its industry
Indexed to October 2025 = 100. SmartAsset against all measured Fintech companies.
Searches against visits
Google searches for "smartasset" (DawnTrend brand-search collection (Google monthly search volume for the company name, bucketed), Sep 2025 to Aug 2026, collected 2026-09-30) against site visits (traffic.cv). Indexed to October 2025 = 100, October to August.
Top search terms
Searches that send people to smartasset.com, with monthly search volume. Panel estimates: a term can be unrelated to the company.
- paycheck calculator117K
- salary calculator190K
- income tax calculator106K
- investment calculator223K
- tax calculator186K
Founders
- Michael CarvinFounder/CEO · LinkedIn