Alpaca
alpaca.markets · Winter 2019
API-first stock and crypto brokerage platform
- Visits, September
- 2.4M +4.2% vs August
- 3 month change
- ▲+2.6% September vs June
- Average visit
- 4:24 industry median 1:34
- Attention minutes
- 10M 0.033% of the index
What you can learn
- Ranks #10 of 271 in Fintech, ahead of 97% of its peers.
- People stay 4:24 a visit, 2.8x the Fintech median of 1:34. Strong engagement.
- Visits up 2.6% since June, from 2.31M to 2.37M a month.
- Holds 0.033% of all attention minutes in the index.
- About 100% of its tracked search volume is its own name: it depends on people who already know it.
- Its name was searched about 882K times a month on Google (Jun to Aug 2026), up 7.2% on Oct to Dec 2025.
- Visits are growing without more brand searches, so the growth is coming from somewhere other than people typing its name.
Visits per month
Oct 2025 to Sep 2026. Source: traffic.cv panel estimate.
Against its industry
Indexed to October 2025 = 100. Alpaca against all measured Fintech companies.
Searches against visits
Google searches for "alpaca" (DawnTrend brand-search collection (Google monthly search volume for the company name, bucketed), Sep 2025 to Aug 2026, collected 2026-09-30) against site visits (traffic.cv). Indexed to October 2025 = 100, October to August.
Top search terms
Searches that send people to alpaca.markets, with monthly search volume. Panel estimates: a term can be unrelated to the company.
- alpaca202K
- alpaca trading32.7K
- alpaca markets6.5K
- alpaca api7.7K
- alpaca login2.8K
In the press
Neighbours in Fintech
Three above and three below by attention minutes.
- Tremendous#7 · 41M min
- Cashfree Payments#8 · 24M min
- AlgoTest#9 · 13M min
- Alpaca (this company)#10 · 10M min
- SmartAsset#11 · 8.3M min
- Thndr#12 · 6.2M min
- Facio#13 · 4.6M min