{"meta":{"dataMonth":"2026-09","source":{"traffic":"traffic.cv panel estimates, month 2026-09, 12-month history","companies":"yc-oss API mirror of the public YC directory, fetched 2026-10-22","press_and_founders":"YC public company pages via YC Mode, crawled 2026-07","brand_search":"DawnTrend brand-search collection (Google monthly search volume for the company name, bucketed), Sep 2025 to Aug 2026, collected 2026-09-30","logos":"YC public company logos"},"method":"attention minutes = monthly visits x average visit seconds / 60. mindshare = a company's attention minutes / sum over the index. change3 = visits in 2026-09 vs 2026-06. Visits are rounded to 3 significant figures."},"company":{"visitsAligned":-24,"slug":"smartasset","name":"SmartAsset","domain":"smartasset.com","batch":"Summer 2012","year":2012,"status":"Active","industry":"Fintech","category":"Consumer Finance","tags":["Fintech","Marketplace"],"stage":"Growth","teamSize":210,"isHiring":false,"location":"Austin, TX, USA","oneLiner":"Marketplace connecting consumers to financial advisors","ycUrl":"https://www.ycombinator.com/companies/smartasset","logo":"/logos/smartasset.png","visits":4840000,"last3":[5510000,5460000,4840000],"jun":5230000,"change3":-7.4,"changeMonth":-11.3,"avgVisitSec":103,"bounce":55.3,"pagesPerVisit":2.7,"globalRank":0,"attentionMin":8310000,"history":[{"m":"2025-10","v":7540000},{"m":"2025-11","v":6910000},{"m":"2025-12","v":6860000},{"m":"2026-01","v":7230000},{"m":"2026-02","v":5700000},{"m":"2026-03","v":6200000},{"m":"2026-04","v":5750000},{"m":"2026-05","v":5550000},{"m":"2026-06","v":5230000},{"m":"2026-07","v":5510000},{"m":"2026-08","v":5460000},{"m":"2026-09","v":4840000}],"keywords":[{"name":"paycheck calculator","volume":116800,"cpc":4.07},{"name":"salary calculator","volume":189900,"cpc":1.73},{"name":"income tax calculator","volume":105550,"cpc":0.95},{"name":"investment calculator","volume":222770,"cpc":0.88},{"name":"tax calculator","volume":185900,"cpc":1.58}],"founders":[{"name":"Michael Carvin","title":"Founder/CEO","linkedin":"https://www.linkedin.com/in/michael-carvin-5315692a"}],"news":[{"title":"SmartAsset rethinks financial advisory, and becomes a unicorn in the process, TechCrunch","url":"https://techcrunch.com/2021/06/24/smartasset-rethinks-financial-advisory-and-becomes-a-unicorn-in-the-process/","date":"2021-06-24"}],"rank":100,"mindshare":0.026,"industryRank":11,"industryRankOf":271,"categoryRank":2,"categoryRankOf":33,"batchRank":10,"batchRankOf":20,"percentile":96,"industryMedianVisitSec":94,"cautions":[],"brandedShare":0,"lens":["Ranks #11 of 271 in Fintech, ahead of 96% of its peers.","Visit length of 1:43 is close to the Fintech median of 1:34.","Visits down 7.4% since June, from 5.23M to 4.84M a month.","Holds 0.026% of all attention minutes in the index.","Under 1% of its tracked search volume is its own name: people find it by topic, which is a sign of discovery.","Its name was searched about 13K times a month on Google (Jun to Aug 2026), down 23.5% on Oct to Dec 2025.","Brand searches and visits are both falling."],"search":{"kw":"smartasset","vol":13000,"change":-23.5,"series":[18100,18100,18100,14800,18100,18100,14800,18100,14800,14800,12100,12100]},"peers":["stripe","groww","axiom","kalshi","coinbase"],"industrySeries":[100,95.9,100.3,104.4,96.5,108.5,106.4,108.8,109.5,116.8,119.7,120]}}