Instacart
instacart.com · Summer 2012
Marketplace for grocery delivery and pickup
- Visits, September
- 48M -0.9% vs August
- 3 month change
- ▲+4.5% September vs June
- Average visit
- 4:58 industry median 1:33
- Attention minutes
- 237M 0.74% of the index
What you can learn
- Ranks #7 of 280 in Consumer, ahead of 98% of its peers.
- People stay 4:58 a visit, 3.2x the Consumer median of 1:33. Strong engagement.
- Visits up 4.5% since June, from 45.7M to 47.7M a month.
- Holds 0.74% of all attention minutes in the index.
- Only 7% of its tracked search volume is its own name: people find it by topic, which is a sign of discovery.
- Its name was searched about 2.24M times a month on Google (Jun to Aug 2026), up 0% on Oct to Dec 2025.
Visits per month
Oct 2025 to Sep 2026. Source: traffic.cv panel estimate.
Against its industry
Indexed to October 2025 = 100. Instacart against all measured Consumer companies.
Searches against visits
Google searches for "instacart" (DawnTrend brand-search collection (Google monthly search volume for the company name, bucketed), Sep 2025 to Aug 2026, collected 2026-09-30) against site visits (traffic.cv). Indexed to October 2025 = 100, October to August.
Top search terms
Searches that send people to instacart.com, with monthly search volume. Panel estimates: a term can be unrelated to the company.
- instacart1.2M
- publix570K
- walmart10M
- costco5.8M
- shoprite242K