Whatnot
whatnot.com · Winter 2020
Whatnot is the largest livestream shopping platform in the U.S.
- Visits, September
- 21M -10.1% vs August
- 3 month change
- ▲+0.3% September vs June
- Average visit
- 4:51 industry median 1:33
- Attention minutes
- 100M 0.31% of the index
What you can learn
- Ranks #9 of 280 in Consumer, ahead of 97% of its peers.
- People stay 4:51 a visit, 3.1x the Consumer median of 1:33. Strong engagement.
- Visits up 0.3% since June, from 20.6M to 20.7M a month.
- Holds 0.31% of all attention minutes in the index.
- About 100% of its tracked search volume is its own name: it depends on people who already know it.
- Its name was searched about 1.22M times a month on Google (Jun to Aug 2026), up 48.2% on Oct to Dec 2025.
- Brand searches and visits are both rising: attention is building before and after the click.
Visits per month
Oct 2025 to Sep 2026. Source: traffic.cv panel estimate.
Against its industry
Indexed to October 2025 = 100. Whatnot against all measured Consumer companies.
Searches against visits
Google searches for "whatnot" (DawnTrend brand-search collection (Google monthly search volume for the company name, bucketed), Sep 2025 to Aug 2026, collected 2026-09-30) against site visits (traffic.cv). Indexed to October 2025 = 100, October to August.
Top search terms
Searches that send people to whatnot.com, with monthly search volume. Panel estimates: a term can be unrelated to the company.
- whatnot539K
- what not45K
- whatnot careers8.7K
- what is whatnot8.6K
- whatnot app5.1K