Airbnb
airbnb.com · Winter 2009
Book accommodations around the world.
- Visits, September
- 112M -12.8% vs August
- 3 month change
- ▼-4.9% September vs June
- Average visit
- 5:48 industry median 1:33
- Attention minutes
- 647M 2% of the index
What you can learn
- Ranks #4 of 280 in Consumer, ahead of 99% of its peers.
- People stay 5:48 a visit, 3.7x the Consumer median of 1:33. Strong engagement.
- Visits down 4.9% since June, from 117M to 112M a month.
- Holds 2% of all attention minutes in the index.
- About 93% of its tracked search volume is its own name: it depends on people who already know it.
- Its name was searched about 48.9M times a month on Google (Jun to Aug 2026), up 31.4% on Oct to Dec 2025.
- Brand searches and visits are both rising: attention is building before and after the click.
Visits per month
Oct 2025 to Sep 2026. Source: traffic.cv panel estimate.
Against its industry
Indexed to October 2025 = 100. Airbnb against all measured Consumer companies.
Searches against visits
Google searches for "airbnb" (DawnTrend brand-search collection (Google monthly search volume for the company name, bucketed), Sep 2025 to Aug 2026, collected 2026-09-30) against site visits (traffic.cv). Indexed to October 2025 = 100, October to August.
Top search terms
Searches that send people to airbnb.com, with monthly search volume. Panel estimates: a term can be unrelated to the company.
- airbnb13M
- air bnb765K
- vrbo1M
- air b and b64K
- airbnb careers41.3K
Founders
In the press
Get Airbnb in the monthly email
YC profile · airbnb.com · JSON