Hotplate
hotplate.com · Summer 2020
Online ordering platform for independent chefs and bakers.
- Visits, September
- 1.2M -1.7% vs August
- 3 month change
- ▲+11% September vs June
- Average visit
- 3:07 industry median 1:33
- Attention minutes
- 3.8M 0.012% of the index
What you can learn
- Ranks #38 of 280 in Consumer, ahead of 87% of its peers.
- People stay 3:07 a visit, 2.0x the Consumer median of 1:33. Strong engagement.
- Visits up 10.8% since June, from 1.09M to 1.2M a month.
- Holds 0.012% of all attention minutes in the index.
- About 91% of its tracked search volume is its own name: it depends on people who already know it.
- Its name was searched about 155K times a month on Google (Jun to Aug 2026), down 18% on Oct to Dec 2025.
- Visits are growing without more brand searches, so the growth is coming from somewhere other than people typing its name.
Visits per month
Oct 2025 to Sep 2026. Source: traffic.cv panel estimate.
Against its industry
Indexed to October 2025 = 100. Hotplate against all measured Consumer companies.
Searches against visits
Google searches for "hotplate" (DawnTrend brand-search collection (Google monthly search volume for the company name, bucketed), Sep 2025 to Aug 2026, collected 2026-09-30) against site visits (traffic.cv). Indexed to October 2025 = 100, October to August.
Top search terms
Searches that send people to hotplate.com, with monthly search volume. Panel estimates: a term can be unrelated to the company.
- hotplate10.3K
- hot plate33K
- unreal poke2K
- hotplate app440
- brick street bagels2.2K
Neighbours in Consumer
Three above and three below by attention minutes.
- Courtyard.io#35 · 4M min
- Pocket#36 · 4M min
- Design Arena#37 · 3.9M min
- Hotplate (this company)#38 · 3.8M min
- Roame#39 · 3.7M min
- Hogaru#40 · 3.3M min
- Extern#41 · 2.8M min