{"meta":{"dataMonth":"2026-09","source":{"traffic":"traffic.cv panel estimates, month 2026-09, 12-month history","companies":"yc-oss API mirror of the public YC directory, fetched 2026-10-22","press_and_founders":"YC public company pages via YC Mode, crawled 2026-07","brand_search":"DawnTrend brand-search collection (Google monthly search volume for the company name, bucketed), Sep 2025 to Aug 2026, collected 2026-09-30","logos":"YC public company logos"},"method":"attention minutes = monthly visits x average visit seconds / 60. mindshare = a company's attention minutes / sum over the index. change3 = visits in 2026-09 vs 2026-06. Visits are rounded to 3 significant figures."},"company":{"visitsAligned":52.8,"slug":"hotplate","name":"Hotplate","domain":"hotplate.com","batch":"Summer 2020","year":2020,"status":"Active","industry":"Consumer","category":"Food and Beverage","tags":[],"stage":"Early","teamSize":9,"isHiring":true,"location":"San Francisco, CA, USA","oneLiner":"Online ordering platform for independent chefs and bakers.","ycUrl":"https://www.ycombinator.com/companies/hotplate","logo":"/logos/hotplate.png","visits":1200000,"last3":[1260000,1230000,1200000],"jun":1090000,"change3":10.8,"changeMonth":-1.7,"avgVisitSec":187,"bounce":43.1,"pagesPerVisit":3.17,"globalRank":44527,"attentionMin":3750000,"history":[{"m":"2025-10","v":725000},{"m":"2025-11","v":953000},{"m":"2025-12","v":661000},{"m":"2026-01","v":962000},{"m":"2026-02","v":911000},{"m":"2026-03","v":1220000},{"m":"2026-04","v":1210000},{"m":"2026-05","v":1140000},{"m":"2026-06","v":1090000},{"m":"2026-07","v":1260000},{"m":"2026-08","v":1230000},{"m":"2026-09","v":1200000}],"keywords":[{"name":"hotplate","volume":10290,"cpc":0.48},{"name":"hot plate","volume":32970,"cpc":0.35},{"name":"unreal poke","volume":1990,"cpc":1.99},{"name":"hotplate app","volume":440,"cpc":0},{"name":"brick street bagels","volume":2230,"cpc":2.05}],"founders":[{"name":"Ben Klenk","title":"Founder","linkedin":"https://www.linkedin.com/in/benklenk/"},{"name":"Rishi Talati","title":"Founder","linkedin":"https://www.linkedin.com/in/rishitalati/"}],"news":[],"rank":152,"mindshare":0.012,"industryRank":38,"industryRankOf":280,"categoryRank":6,"categoryRankOf":33,"batchRank":7,"batchRankOf":85,"percentile":87,"industryMedianVisitSec":93,"cautions":[],"brandedShare":91,"lens":["Ranks #38 of 280 in Consumer, ahead of 87% of its peers.","People stay 3:07 a visit, 2.0x the Consumer median of 1:33. Strong engagement.","Visits up 10.8% since June, from 1.09M to 1.2M a month.","Holds 0.012% of all attention minutes in the index.","About 91% of its tracked search volume is its own name: it depends on people who already know it.","Its name was searched about 155K times a month on Google (Jun to Aug 2026), down 18% on Oct to Dec 2025.","Visits are growing without more brand searches, so the growth is coming from somewhere other than people typing its name."],"search":{"kw":"hotplate","vol":155000,"change":-18,"series":[165000,201000,201000,165000,165000,165000,165000,165000,165000,165000,165000,135000]},"peers":["reddit","scribd","doordash","airbnb","genius"],"industrySeries":[100,99,104.7,109.5,97,105.7,105,109.7,105.2,109.3,107.3,99.6]}}