Hogaru
hogaru.com · Winter 2017
Hogaru is a tech-enabled home services platform in Latin America.
- Visits, September
- 144K -2% vs August
- 3 month change
- ▼-29% September vs June
- Average visit
- 22:53 industry median 1:33
- Attention minutes
- 3.3M 0.01% of the index
What you can learn
- Ranks #40 of 280 in Consumer, ahead of 86% of its peers.
- People stay 22:53 a visit, 14.8x the Consumer median of 1:33. Strong engagement.
- Visits down 28.5% since June, from 202K to 144K a month.
- Holds 0.01% of all attention minutes in the index.
- Only 22% of its tracked search volume is its own name: people find it by topic, which is a sign of discovery.
- Its name was searched about 4.4K times a month on Google (Jun to Aug 2026), up 0% on Oct to Dec 2025.
- Visits are growing without more brand searches, so the growth is coming from somewhere other than people typing its name.
Visits per month
Oct 2025 to Sep 2026. Source: traffic.cv panel estimate.
Against its industry
Indexed to October 2025 = 100. Hogaru against all measured Consumer companies.
Searches against visits
Google searches for "hogaru" (DawnTrend brand-search collection (Google monthly search volume for the company name, bucketed), Sep 2025 to Aug 2026, collected 2026-09-30) against site visits (traffic.cv). Indexed to October 2025 = 100, October to August.
Top search terms
Searches that send people to hogaru.com, with monthly search volume. Panel estimates: a term can be unrelated to the company.
- hogaru530
- aseo bogota1.1K
- servicio de limpieza a domicilio250
- empresas de aseo que llevan todo para hacer aseo a domicilio?160
- horagu410
Founders
- Gonzalo UcarFounder/COO · LinkedIn
Neighbours in Consumer
Three above and three below by attention minutes.
- Design Arena#37 · 3.9M min
- Hotplate#38 · 3.8M min
- Roame#39 · 3.7M min
- Hogaru (this company)#40 · 3.3M min
- Extern#41 · 2.8M min
- AptDeco#42 · 2.8M min
- Pushbullet#43 · 2.8M min
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YC profile · hogaru.com · JSON