{"meta":{"dataMonth":"2026-09","source":{"traffic":"traffic.cv panel estimates, month 2026-09, 12-month history","companies":"yc-oss API mirror of the public YC directory, fetched 2026-10-22","press_and_founders":"YC public company pages via YC Mode, crawled 2026-07","brand_search":"DawnTrend brand-search collection (Google monthly search volume for the company name, bucketed), Sep 2025 to Aug 2026, collected 2026-09-30","logos":"YC public company logos"},"method":"attention minutes = monthly visits x average visit seconds / 60. mindshare = a company's attention minutes / sum over the index. change3 = visits in 2026-09 vs 2026-06. Visits are rounded to 3 significant figures."},"company":{"visitsAligned":499.1,"slug":"hogaru","name":"Hogaru","domain":"hogaru.com","batch":"Winter 2017","year":2017,"status":"Active","industry":"Consumer","category":"Home and Personal","tags":["Marketplace","Home Services"],"stage":"Growth","teamSize":746,"isHiring":false,"location":"Bogotá, Bogota, Colombia","oneLiner":"Hogaru is a tech-enabled home services platform in Latin America. ","ycUrl":"https://www.ycombinator.com/companies/hogaru","logo":"/logos/hogaru.png","visits":144000,"last3":[154000,147000,144000],"jun":202000,"change3":-28.5,"changeMonth":-2,"avgVisitSec":1373,"bounce":15,"pagesPerVisit":38.17,"globalRank":125361,"attentionMin":3300000,"history":[{"m":"2025-10","v":14800},{"m":"2025-11","v":21500},{"m":"2025-12","v":47600},{"m":"2026-01","v":178000},{"m":"2026-02","v":125000},{"m":"2026-03","v":134000},{"m":"2026-04","v":164000},{"m":"2026-05","v":169000},{"m":"2026-06","v":202000},{"m":"2026-07","v":154000},{"m":"2026-08","v":147000},{"m":"2026-09","v":144000}],"keywords":[{"name":"hogaru","volume":530,"cpc":0.54},{"name":"aseo bogota","volume":1080,"cpc":0},{"name":"servicio de limpieza a domicilio","volume":250,"cpc":0.18},{"name":"empresas de aseo que llevan todo para hacer aseo a domicilio?","volume":160,"cpc":0},{"name":"horagu","volume":410,"cpc":0}],"founders":[{"name":"Gonzalo Ucar","title":"Founder/COO","linkedin":"https://www.linkedin.com/in/gonzalo-ucar-rodriguez"}],"news":[],"rank":162,"mindshare":0.01,"industryRank":40,"industryRankOf":280,"categoryRank":5,"categoryRankOf":34,"batchRank":4,"batchRankOf":34,"percentile":86,"industryMedianVisitSec":93,"cautions":[],"brandedShare":22,"lens":["Ranks #40 of 280 in Consumer, ahead of 86% of its peers.","People stay 22:53 a visit, 14.8x the Consumer median of 1:33. Strong engagement.","Visits down 28.5% since June, from 202K to 144K a month.","Holds 0.01% of all attention minutes in the index.","Only 22% of its tracked search volume is its own name: people find it by topic, which is a sign of discovery.","Its name was searched about 4.4K times a month on Google (Jun to Aug 2026), up 0% on Oct to Dec 2025.","Visits are growing without more brand searches, so the growth is coming from somewhere other than people typing its name."],"search":{"kw":"hogaru","vol":4400,"change":0,"series":[4400,4400,4400,4400,4400,6600,5400,5400,5400,4400,4400,4400]},"peers":["reddit","scribd","doordash","airbnb","genius"],"industrySeries":[100,99,104.7,109.5,97,105.7,105,109.7,105.2,109.3,107.3,99.6]}}