NALA
nala.com · Winter 2019
Building Payments for the Next Billion.
Small sample. Under 50,000 visits a month: panel estimates are noisy at this size.
- Visits, September
- 46.9K
- 3 month change
- n/a September vs June
- Average visit
- 0:09 industry median 1:34
- Attention minutes
- 7K 0.000022% of the index
What you can learn
- Ranks #216 of 271 in Fintech, ahead of 20% of its peers.
- Visits are short: 0:09 against a Fintech median of 1:34. Fast tasks, or visitors leaving early.
- Too small or too new for a reliable 3 month trend (needs 50K visits in both June and September).
- Holds 0.000022% of all attention minutes in the index.
- About 100% of its tracked search volume is its own name: it depends on people who already know it.
- Its name was searched about 201K times a month on Google (Jun to Aug 2026), down 13% on Oct to Dec 2025.
Visits per month
Oct 2025 to Sep 2026. Source: traffic.cv panel estimate.
Against its industry
Indexed to October 2025 = 100. NALA against all measured Fintech companies.
Searches against visits
Google searches for "nala" (DawnTrend brand-search collection (Google monthly search volume for the company name, bucketed), Sep 2025 to Aug 2026, collected 2026-09-30) against site visits (traffic.cv). Indexed to October 2025 = 100, October to August.
Top search terms
Searches that send people to nala.com, with monthly search volume. Panel estimates: a term can be unrelated to the company.
- nala24.5K
- nala africa150
- brankit for nala money130
- nala referral bonus europe120
- nola remittance120
Founders
- Benjamin FernandesFounder · LinkedIn
In the press
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YC profile · nala.com · JSON