{"meta":{"dataMonth":"2026-09","source":{"traffic":"traffic.cv panel estimates, month 2026-09, 12-month history","companies":"yc-oss API mirror of the public YC directory, fetched 2026-10-22","press_and_founders":"YC public company pages via YC Mode, crawled 2026-07","brand_search":"DawnTrend brand-search collection (Google monthly search volume for the company name, bucketed), Sep 2025 to Aug 2026, collected 2026-09-30","logos":"YC public company logos"},"method":"attention minutes = monthly visits x average visit seconds / 60. mindshare = a company's attention minutes / sum over the index. change3 = visits in 2026-09 vs 2026-06. Visits are rounded to 3 significant figures."},"company":{"visitsAligned":-1.3,"slug":"nala","name":"NALA","domain":"nala.com","batch":"Winter 2019","year":2019,"status":"Active","industry":"Fintech","category":"Banking and Exchange","tags":["Fintech","Payments"],"stage":"Growth","teamSize":168,"isHiring":false,"location":"New York City, NY, USA","oneLiner":"Building Payments for the Next Billion.","ycUrl":"https://www.ycombinator.com/companies/nala","logo":"/logos/nala.png","visits":46900,"last3":[69300,53100,46900],"jun":61400,"change3":null,"changeMonth":null,"avgVisitSec":9,"bounce":57.3,"pagesPerVisit":1.33,"globalRank":814942,"attentionMin":7040,"history":[{"m":"2025-10","v":73700},{"m":"2025-11","v":56400},{"m":"2025-12","v":56200},{"m":"2026-01","v":68300},{"m":"2026-02","v":57500},{"m":"2026-03","v":62800},{"m":"2026-04","v":60300},{"m":"2026-05","v":68800},{"m":"2026-06","v":61400},{"m":"2026-07","v":69300},{"m":"2026-08","v":53100},{"m":"2026-09","v":46900}],"keywords":[{"name":"nala","volume":24500,"cpc":1.41},{"name":"nala africa","volume":150,"cpc":0},{"name":"brankit for nala money","volume":130,"cpc":0},{"name":"nala referral bonus europe","volume":120,"cpc":0},{"name":"nola remittance","volume":120,"cpc":0}],"founders":[{"name":"Benjamin Fernandes","title":"Founder","linkedin":"https://www.linkedin.com/in/benjaminf7/"}],"news":[{"title":"This African Fintech Is Giving Workers A Better Way To Send Money Home","url":"https://www.forbes.com/sites/segunolakoyenikan/2024/08/21/this-african-fintech-is-giving-workers-a-better-way-to-send-money-home/","date":"2024-08-23"},{"title":"Nala to use $40M Series A to build B2B payments platform, scale remittance services | TechCrunch","url":"https://techcrunch.com/2024/07/09/nala-series-a/","date":"2024-07-09"},{"title":"Nala set out to offer remittance services, it’s building a B2B payment platform too | TechCrunch","url":"https://techcrunch.com/2024/03/19/nala-builds-a-b2b-payment-platform-too/","date":"2024-03-19"}],"rank":1664,"mindshare":0.000022,"industryRank":216,"industryRankOf":271,"categoryRank":23,"categoryRankOf":27,"batchRank":63,"batchRankOf":74,"percentile":20,"industryMedianVisitSec":94,"cautions":[{"k":"small","t":"Small sample","d":"Under 50,000 visits a month: panel estimates are noisy at this size."}],"brandedShare":100,"lens":["Ranks #216 of 271 in Fintech, ahead of 20% of its peers.","Visits are short: 0:09 against a Fintech median of 1:34. Fast tasks, or visitors leaving early.","Too small or too new for a reliable 3 month trend (needs 50K visits in both June and September).","Holds 0.000022% of all attention minutes in the index.","About 100% of its tracked search volume is its own name: it depends on people who already know it.","Its name was searched about 201K times a month on Google (Jun to Aug 2026), down 13% on Oct to Dec 2025."],"search":{"kw":"nala","vol":201000,"change":-13,"series":[246000,246000,201000,246000,301000,301000,246000,246000,246000,201000,201000,201000]},"peers":["stripe","groww","axiom","kalshi","coinbase"],"industrySeries":[100,95.9,100.3,104.4,96.5,108.5,106.4,108.8,109.5,116.8,119.7,120]}}