Heron
herondata.io · Summer 2020
Underwriting automation for small business finance
Small sample. Under 50,000 visits a month: panel estimates are noisy at this size.
- Visits, September
- 46.9K
- 3 month change
- n/a September vs June
- Average visit
- 9:18 industry median 1:34
- Attention minutes
- 436K 0.0014% of the index
What you can learn
- Ranks #62 of 271 in Fintech, ahead of 77% of its peers.
- People stay 9:18 a visit, 5.9x the Fintech median of 1:34. Strong engagement.
- Too small or too new for a reliable 3 month trend (needs 50K visits in both June and September).
- Holds 0.0014% of all attention minutes in the index.
- About 100% of its tracked search volume is its own name: it depends on people who already know it.
- Its name was searched about 1.3K times a month on Google (Jun to Aug 2026), down 18.7% on Oct to Dec 2025.
Visits per month
Oct 2025 to Sep 2026. Source: traffic.cv panel estimate.
Against its industry
Indexed to October 2025 = 100. Heron against all measured Fintech companies.
Searches against visits
Google searches for "heron data" (DawnTrend brand-search collection (Google monthly search volume for the company name, bucketed), Sep 2025 to Aug 2026, collected 2026-09-30) against site visits (traffic.cv). Indexed to October 2025 = 100, October to August.
Top search terms
Searches that send people to herondata.io, with monthly search volume. Panel estimates: a term can be unrelated to the company.
- heron data1.4K
- heron brooklyn startup0
- heron ai loan origination120
- heron careers120
- heron software company110