{"meta":{"dataMonth":"2026-09","source":{"traffic":"traffic.cv panel estimates, month 2026-09, 12-month history","companies":"yc-oss API mirror of the public YC directory, fetched 2026-10-22","press_and_founders":"YC public company pages via YC Mode, crawled 2026-07","brand_search":"DawnTrend brand-search collection (Google monthly search volume for the company name, bucketed), Sep 2025 to Aug 2026, collected 2026-09-30","logos":"YC public company logos"},"method":"attention minutes = monthly visits x average visit seconds / 60. mindshare = a company's attention minutes / sum over the index. change3 = visits in 2026-09 vs 2026-06. Visits are rounded to 3 significant figures."},"company":{"visitsAligned":315,"slug":"heron","name":"Heron","domain":"herondata.io","batch":"Summer 2020","year":2020,"status":"Active","industry":"Fintech","category":"Fintech","tags":["Fintech","SaaS","B2B","AI"],"stage":"Early","teamSize":60,"isHiring":true,"location":"New York City, NY, USA","oneLiner":"Underwriting automation for small business finance","ycUrl":"https://www.ycombinator.com/companies/heron","logo":"/logos/heron.png","visits":46900,"last3":[53800,52700,46900],"jun":48600,"change3":null,"changeMonth":null,"avgVisitSec":558,"bounce":29,"pagesPerVisit":7.51,"globalRank":516959,"attentionMin":436000,"history":[{"m":"2025-10","v":14100},{"m":"2025-11","v":9210},{"m":"2025-12","v":14000},{"m":"2026-01","v":25400},{"m":"2026-02","v":37700},{"m":"2026-03","v":39600},{"m":"2026-04","v":31200},{"m":"2026-05","v":34800},{"m":"2026-06","v":48600},{"m":"2026-07","v":53800},{"m":"2026-08","v":52700},{"m":"2026-09","v":46900}],"keywords":[{"name":"heron data","volume":1360,"cpc":8.7},{"name":"heron brooklyn startup","volume":0,"cpc":0},{"name":"heron ai loan origination","volume":120,"cpc":0},{"name":"heron careers","volume":120,"cpc":0},{"name":"heron software company","volume":110,"cpc":0}],"founders":[{"name":"Johannes Jaeckle","title":"Founder","linkedin":"https://www.linkedin.com/in/johannes-jaeckle-614b567b/"},{"name":"Dominic Kwok","title":"Founder","linkedin":"https://www.linkedin.com/in/dominickwok/"},{"name":"Jamie Parker","title":"Founder","linkedin":"https://www.linkedin.com/in/jamie-parker-1068a414/"}],"news":[{"title":"Heron Raises $16.6M to Automate Document Workflows with AI","url":"https://www.herondata.io/blog/series-a-announcement","date":"2025-07-18"}],"rank":494,"mindshare":0.0014,"industryRank":62,"industryRankOf":271,"categoryRank":16,"categoryRankOf":81,"batchRank":21,"batchRankOf":85,"percentile":77,"industryMedianVisitSec":94,"cautions":[{"k":"small","t":"Small sample","d":"Under 50,000 visits a month: panel estimates are noisy at this size."}],"brandedShare":100,"lens":["Ranks #62 of 271 in Fintech, ahead of 77% of its peers.","People stay 9:18 a visit, 5.9x the Fintech median of 1:34. Strong engagement.","Too small or too new for a reliable 3 month trend (needs 50K visits in both June and September).","Holds 0.0014% of all attention minutes in the index.","About 100% of its tracked search volume is its own name: it depends on people who already know it.","Its name was searched about 1.3K times a month on Google (Jun to Aug 2026), down 18.7% on Oct to Dec 2025."],"search":{"kw":"heron data","vol":1300,"change":-18.7,"series":[1300,1600,1900,1300,1600,1600,1600,1900,1600,1300,1300,1300]},"peers":["stripe","groww","axiom","kalshi","coinbase"],"industrySeries":[100,95.9,100.3,104.4,96.5,108.5,106.4,108.8,109.5,116.8,119.7,120]}}