Function of Beauty
functionofbeauty.com · Winter 2016
Customizable beauty for hair, skin, and body care products.
- Visits, September
- 103K -36.9% vs August
- 3 month change
- ▼-15% September vs June
- Average visit
- 1:15 industry median 1:33
- Attention minutes
- 129K 0.0004% of the index
What you can learn
- Ranks #136 of 280 in Consumer, ahead of 52% of its peers.
- Visit length of 1:15 is close to the Consumer median of 1:33.
- Visits down 15.4% since June, from 122K to 103K a month.
- Holds 0.0004% of all attention minutes in the index.
- Only 8% of its tracked search volume is its own name: people find it by topic, which is a sign of discovery.
- Its name was searched about 22.2K times a month on Google (Jun to Aug 2026), down 18.1% on Oct to Dec 2025.
Visits per month
Oct 2025 to Sep 2026. Source: traffic.cv panel estimate.
Against its industry
Indexed to October 2025 = 100. Function of Beauty against all measured Consumer companies.
Searches against visits
Google searches for "function of beauty" (DawnTrend brand-search collection (Google monthly search volume for the company name, bucketed), Sep 2025 to Aug 2026, collected 2026-09-30) against site visits (traffic.cv). Indexed to October 2025 = 100, October to August.
Top search terms
Searches that send people to functionofbeauty.com, with monthly search volume. Panel estimates: a term can be unrelated to the company.
- function of beauty6.6K
- 2a hair29.5K
- 2c hair27K
- 1c hair17K
- hair quiz460
Founders
Neighbours in Consumer
Three above and three below by attention minutes.
- Community Phone Company#133 · 140K min
- Binks#134 · 134K min
- Suiteness#135 · 131K min
- Function of Beauty (this company)#136 · 129K min
- Lucy Goods, Inc#137 · 125K min
- Tilt#138 · 122K min
- Nozomio#139 · 121K min