{"meta":{"dataMonth":"2026-09","source":{"traffic":"traffic.cv panel estimates, month 2026-09, 12-month history","companies":"yc-oss API mirror of the public YC directory, fetched 2026-10-22","press_and_founders":"YC public company pages via YC Mode, crawled 2026-07","brand_search":"DawnTrend brand-search collection (Google monthly search volume for the company name, bucketed), Sep 2025 to Aug 2026, collected 2026-09-30","logos":"YC public company logos"},"method":"attention minutes = monthly visits x average visit seconds / 60. mindshare = a company's attention minutes / sum over the index. change3 = visits in 2026-09 vs 2026-06. Visits are rounded to 3 significant figures."},"company":{"visitsAligned":-1.5,"slug":"function-of-beauty","name":"Function of Beauty","domain":"functionofbeauty.com","batch":"Winter 2016","year":2016,"status":"Active","industry":"Consumer","category":"Apparel and Cosmetics","tags":["Beauty","Personalization","E-commerce"],"stage":"Growth","teamSize":300,"isHiring":true,"location":"New York City, NY, USA","oneLiner":"Customizable beauty for hair, skin, and body care products.","ycUrl":"https://www.ycombinator.com/companies/function-of-beauty","logo":"/logos/function-of-beauty.png","visits":103000,"last3":[137000,163000,103000],"jun":122000,"change3":-15.4,"changeMonth":-36.9,"avgVisitSec":75,"bounce":36.6,"pagesPerVisit":3.77,"globalRank":298378,"attentionMin":129000,"history":[{"m":"2025-10","v":147000},{"m":"2025-11","v":161000},{"m":"2025-12","v":120000},{"m":"2026-01","v":182000},{"m":"2026-02","v":142000},{"m":"2026-03","v":165000},{"m":"2026-04","v":155000},{"m":"2026-05","v":133000},{"m":"2026-06","v":122000},{"m":"2026-07","v":137000},{"m":"2026-08","v":163000},{"m":"2026-09","v":103000}],"keywords":[{"name":"function of beauty","volume":6610,"cpc":0.62},{"name":"2a hair","volume":29540,"cpc":0.92},{"name":"2c hair","volume":26980,"cpc":0.77},{"name":"1c hair","volume":17030,"cpc":1.45},{"name":"hair quiz","volume":460,"cpc":2.77}],"founders":[{"name":"Zahir Dossa","title":"Founder/CEO","linkedin":"https://www.linkedin.com/in/dossa/"},{"name":"Hien Kaplan","title":"Founder/Chief Scientist","linkedin":"https://www.linkedin.com/in/hientnguyen"},{"name":"Joshua Maciejewski","title":"Founder/COO","linkedin":"http://www.linkedin.com/in/joshuamac"}],"news":[],"rank":777,"mindshare":0.0004,"industryRank":136,"industryRankOf":280,"categoryRank":8,"categoryRankOf":14,"batchRank":22,"batchRankOf":41,"percentile":52,"industryMedianVisitSec":93,"cautions":[],"brandedShare":8,"lens":["Ranks #136 of 280 in Consumer, ahead of 52% of its peers.","Visit length of 1:15 is close to the Consumer median of 1:33.","Visits down 15.4% since June, from 122K to 103K a month.","Holds 0.0004% of all attention minutes in the index.","Only 8% of its tracked search volume is its own name: people find it by topic, which is a sign of discovery.","Its name was searched about 22.2K times a month on Google (Jun to Aug 2026), down 18.1% on Oct to Dec 2025."],"search":{"kw":"function of beauty","vol":22200,"change":-18.1,"series":[33100,27100,27100,27100,22200,27100,22200,27100,27100,22200,22200,22200]},"peers":["reddit","scribd","doordash","airbnb","genius"],"industrySeries":[100,99,104.7,109.5,97,105.7,105,109.7,105.2,109.3,107.3,99.6]}}