{"meta":{"dataMonth":"2026-09","source":{"traffic":"traffic.cv panel estimates, month 2026-09, 12-month history","companies":"yc-oss API mirror of the public YC directory, fetched 2026-10-22","press_and_founders":"YC public company pages via YC Mode, crawled 2026-07","brand_search":"DawnTrend brand-search collection (Google monthly search volume for the company name, bucketed), Sep 2025 to Aug 2026, collected 2026-09-30","logos":"YC public company logos"},"method":"attention minutes = monthly visits x average visit seconds / 60. mindshare = a company's attention minutes / sum over the index. change3 = visits in 2026-09 vs 2026-06. Visits are rounded to 3 significant figures."},"company":{"visitsAligned":-47.3,"slug":"upgraded","name":"Upgraded","domain":"getupgraded.com","batch":"Summer 2016","year":2016,"status":"Active","industry":"Consumer","category":"Consumer Electronics","tags":["Fintech","Retail"],"stage":"Early","teamSize":13,"isHiring":false,"location":"San Francisco, CA, USA","oneLiner":"Upgraded helps retailers and carriers sell devices on subscription.","ycUrl":"https://www.ycombinator.com/companies/upgraded","logo":"/logos/upgraded.png","visits":11900,"last3":[10200,11700,11900],"jun":17200,"change3":null,"changeMonth":null,"avgVisitSec":28,"bounce":33.8,"pagesPerVisit":1.96,"globalRank":1850097,"attentionMin":5560,"history":[{"m":"2025-10","v":29600},{"m":"2025-11","v":24600},{"m":"2025-12","v":20100},{"m":"2026-01","v":20000},{"m":"2026-02","v":18500},{"m":"2026-03","v":34500},{"m":"2026-04","v":28200},{"m":"2026-05","v":18700},{"m":"2026-06","v":17200},{"m":"2026-07","v":10200},{"m":"2026-08","v":11700},{"m":"2026-09","v":11900}],"keywords":[{"name":"macbook pro used financing","volume":160,"cpc":0},{"name":"macbook upgrade work","volume":120,"cpc":0},{"name":"apple upgrade","volume":35170,"cpc":1.7},{"name":"upgraded","volume":23080,"cpc":3.53},{"name":"finance macbook pro","volume":570,"cpc":3.34}],"founders":[{"name":"Hendrik Roosna","title":"Founder","linkedin":"https://ee.linkedin.com/in/hroosna"},{"name":"JR Rahn","title":"Founder","linkedin":"https://sg.linkedin.com/in/jamonr"}],"news":[],"rank":1731,"mindshare":0.000017,"industryRank":248,"industryRankOf":280,"categoryRank":8,"categoryRankOf":10,"batchRank":29,"batchRankOf":31,"percentile":11,"industryMedianVisitSec":93,"cautions":[{"k":"small","t":"Small sample","d":"Under 50,000 visits a month: panel estimates are noisy at this size."}],"brandedShare":99,"lens":["Ranks #248 of 280 in Consumer, ahead of 11% of its peers.","Visits are short: 0:28 against a Consumer median of 1:33. Fast tasks, or visitors leaving early.","Too small or too new for a reliable 3 month trend (needs 50K visits in both June and September).","Holds 0.000017% of all attention minutes in the index.","About 99% of its tracked search volume is its own name: it depends on people who already know it.","Its name was searched about 823K times a month on Google (Jun to Aug 2026), up 13.8% on Oct to Dec 2025."],"search":{"kw":"upgraded","vol":823000,"change":13.8,"series":[823000,823000,673000,673000,823000,673000,823000,823000,823000,823000,823000,823000]},"peers":["reddit","scribd","doordash","airbnb","genius"],"industrySeries":[100,99,104.7,109.5,97,105.7,105,109.7,105.2,109.3,107.3,99.6]}}