{"meta":{"dataMonth":"2026-09","source":{"traffic":"traffic.cv panel estimates, month 2026-09, 12-month history","companies":"yc-oss API mirror of the public YC directory, fetched 2026-10-22","press_and_founders":"YC public company pages via YC Mode, crawled 2026-07","brand_search":"DawnTrend brand-search collection (Google monthly search volume for the company name, bucketed), Sep 2025 to Aug 2026, collected 2026-09-30","logos":"YC public company logos"},"method":"attention minutes = monthly visits x average visit seconds / 60. mindshare = a company's attention minutes / sum over the index. change3 = visits in 2026-09 vs 2026-06. Visits are rounded to 3 significant figures."},"company":{"visitsAligned":103.7,"slug":"udhaar-app","name":"Udhaar App","domain":"udhaar.pk","batch":"Winter 2021","year":2021,"status":"Active","industry":"Fintech","category":"Payments","tags":["Fintech"],"stage":"Early","teamSize":32,"isHiring":false,"location":"Karachi, Sindh, Pakistan","oneLiner":"We're Khatabook / OkCredit for Pakistan","ycUrl":"https://www.ycombinator.com/companies/udhaar-app","logo":"/logos/udhaar-app.png","visits":25400,"last3":[155000,93300,25400],"jun":133000,"change3":null,"changeMonth":null,"avgVisitSec":102,"bounce":61.9,"pagesPerVisit":3.84,"globalRank":973234,"attentionMin":43200,"history":[{"m":"2025-10","v":126000},{"m":"2025-11","v":36100},{"m":"2025-12","v":24800},{"m":"2026-01","v":90400},{"m":"2026-02","v":206000},{"m":"2026-03","v":146000},{"m":"2026-04","v":81000},{"m":"2026-05","v":71000},{"m":"2026-06","v":133000},{"m":"2026-07","v":155000},{"m":"2026-08","v":93300},{"m":"2026-09","v":25400}],"keywords":[{"name":"gujranwala electric power company online bill","volume":250,"cpc":0.84},{"name":"udhaar book","volume":210,"cpc":0},{"name":"gepco on line bill","volume":240,"cpc":0.84},{"name":"pesco on line bill","volume":340,"cpc":0.31},{"name":"pesco online billing","volume":340,"cpc":0.27}],"founders":[{"name":"Fahad Kamr","title":"Founder","linkedin":"https://www.linkedin.com/in/fahadk/"},{"name":"Shahjahan Warraich","title":"Founder","linkedin":"https://www.linkedin.com/in/shahjahanw/"}],"news":[{"title":"Udhaar Book Raises Funds to Digitize Pakistan’s Retail Shops","url":"https://www.bloomberg.com/news/articles/2021-11-07/pakistan-s-fintech-looking-to-digitize-small-stores-raises-funds","date":"2021-11-08"}],"rank":1115,"mindshare":0.00013,"industryRank":145,"industryRankOf":271,"categoryRank":34,"categoryRankOf":56,"batchRank":79,"batchRankOf":150,"percentile":47,"industryMedianVisitSec":94,"cautions":[{"k":"small","t":"Small sample","d":"Under 50,000 visits a month: panel estimates are noisy at this size."}],"brandedShare":15,"lens":["Ranks #145 of 271 in Fintech, ahead of 47% of its peers.","Visit length of 1:42 is close to the Fintech median of 1:34.","Too small or too new for a reliable 3 month trend (needs 50K visits in both June and September).","Holds 0.00013% of all attention minutes in the index.","Only 15% of its tracked search volume is its own name: people find it by topic, which is a sign of discovery.","Its name was searched about 300 times a month on Google (Jun to Aug 2026), down 88.3% on Oct to Dec 2025."],"search":{"kw":"udhaar app","vol":300,"change":-88.3,"series":[880,1900,2900,2900,2400,4400,5400,2900,3600,320,260,320]},"peers":["stripe","groww","axiom","kalshi","coinbase"],"industrySeries":[100,95.9,100.3,104.4,96.5,108.5,106.4,108.8,109.5,116.8,119.7,120]}}