{"meta":{"dataMonth":"2026-09","source":{"traffic":"traffic.cv panel estimates, month 2026-09, 12-month history","companies":"yc-oss API mirror of the public YC directory, fetched 2026-10-22","press_and_founders":"YC public company pages via YC Mode, crawled 2026-07","brand_search":"DawnTrend brand-search collection (Google monthly search volume for the company name, bucketed), Sep 2025 to Aug 2026, collected 2026-09-30","logos":"YC public company logos"},"method":"attention minutes = monthly visits x average visit seconds / 60. mindshare = a company's attention minutes / sum over the index. change3 = visits in 2026-09 vs 2026-06. Visits are rounded to 3 significant figures."},"company":{"visitsAligned":19.8,"slug":"simplyinsured","name":"SimplyInsured","domain":"simplyinsured.com","batch":"Winter 2013","year":2013,"status":"Active","industry":"Healthcare","category":"Healthcare Services","tags":["Health Insurance"],"stage":"Growth","teamSize":35,"isHiring":true,"location":"San Francisco, CA, USA","oneLiner":"We sell health insurance to small businesses 100% online.","ycUrl":"https://www.ycombinator.com/companies/simplyinsured","logo":"/logos/simplyinsured.png","visits":19200,"last3":[11500,26800,19200],"jun":17800,"change3":null,"changeMonth":null,"avgVisitSec":93,"bounce":51.1,"pagesPerVisit":3.95,"globalRank":1022492,"attentionMin":29700,"history":[{"m":"2025-10","v":13200},{"m":"2025-11","v":17200},{"m":"2025-12","v":16300},{"m":"2026-01","v":13200},{"m":"2026-02","v":9520},{"m":"2026-03","v":17000},{"m":"2026-04","v":15200},{"m":"2026-05","v":14500},{"m":"2026-06","v":17800},{"m":"2026-07","v":11500},{"m":"2026-08","v":26800},{"m":"2026-09","v":19200}],"keywords":[{"name":"simplyinsured","volume":940,"cpc":5.73},{"name":"simply insured","volume":410,"cpc":33.29},{"name":"simply insurance login","volume":220,"cpc":0},{"name":"david bai","volume":290,"cpc":0},{"name":"where to send my humana payment","volume":100,"cpc":0}],"founders":[{"name":"Vivek Shah","title":"Founder","linkedin":"https://www.linkedin.com/in/vivekajayshah"}],"news":[],"rank":1252,"mindshare":0.000093,"industryRank":112,"industryRankOf":204,"categoryRank":19,"categoryRankOf":28,"batchRank":9,"batchRankOf":12,"percentile":45,"industryMedianVisitSec":84,"cautions":[{"k":"small","t":"Small sample","d":"Under 50,000 visits a month: panel estimates are noisy at this size."}],"brandedShare":80,"lens":["Ranks #112 of 204 in Healthcare, ahead of 45% of its peers.","Visit length of 1:33 is close to the Healthcare median of 1:24.","Too small or too new for a reliable 3 month trend (needs 50K visits in both June and September).","Holds 0.000093% of all attention minutes in the index.","About 80% of its tracked search volume is its own name: it depends on people who already know it.","Its name was searched about 960 times a month on Google (Jun to Aug 2026), down 31.4% on Oct to Dec 2025."],"search":{"kw":"simplyinsured","vol":960,"change":-31.4,"series":[1300,1600,1300,1300,1300,1300,1300,1000,1000,1000,1000,880]},"peers":["healthsherpa","athelas","clinikally","7cups","nimblerx"],"industrySeries":[100,102.3,107.8,113.8,102.4,117.8,113.2,119.4,119.8,119.9,122.6,121.5]}}