{"meta":{"dataMonth":"2026-09","source":{"traffic":"traffic.cv panel estimates, month 2026-09, 12-month history","companies":"yc-oss API mirror of the public YC directory, fetched 2026-10-22","press_and_founders":"YC public company pages via YC Mode, crawled 2026-07","brand_search":"DawnTrend brand-search collection (Google monthly search volume for the company name, bucketed), Sep 2025 to Aug 2026, collected 2026-09-30","logos":"YC public company logos"},"method":"attention minutes = monthly visits x average visit seconds / 60. mindshare = a company's attention minutes / sum over the index. change3 = visits in 2026-09 vs 2026-06. Visits are rounded to 3 significant figures."},"company":{"visitsAligned":-52.1,"slug":"short-story","name":"Short Story","domain":"shortstorybox.com","batch":"Summer 2019","year":2019,"status":"Active","industry":"Consumer","category":"Apparel and Cosmetics","tags":["Machine Learning","Marketplace","E-commerce"],"stage":"Growth","teamSize":120,"isHiring":true,"location":"San Francisco, CA, USA","oneLiner":"Modern ecommerce for petite women","ycUrl":"https://www.ycombinator.com/companies/short-story","logo":"/logos/short-story.png","visits":244000,"last3":[240000,246000,244000],"jun":273000,"change3":-10.9,"changeMonth":-0.9,"avgVisitSec":600,"bounce":38.8,"pagesPerVisit":5.63,"globalRank":139010,"attentionMin":2440000,"history":[{"m":"2025-10","v":649000},{"m":"2025-11","v":471000},{"m":"2025-12","v":463000},{"m":"2026-01","v":325000},{"m":"2026-02","v":273000},{"m":"2026-03","v":300000},{"m":"2026-04","v":346000},{"m":"2026-05","v":466000},{"m":"2026-06","v":273000},{"m":"2026-07","v":240000},{"m":"2026-08","v":246000},{"m":"2026-09","v":244000}],"keywords":[{"name":"short story","volume":21830,"cpc":0.69},{"name":"short story box","volume":1620,"cpc":2.41},{"name":"stitch fix","volume":75270,"cpc":3.28},{"name":"shortstorybox checkout","volume":580,"cpc":0},{"name":"petite studio","volume":4940,"cpc":0.86}],"founders":[{"name":"Samuel Hoffstaetter","title":"Founder","linkedin":"https://www.linkedin.com/in/hoffstaetter/"},{"name":"Isabella Sun","title":"Founder","linkedin":"https://www.linkedin.com/in/isabellasun/"}],"news":[{"title":"Startup Year One: Short Story, the clothing subscription service built just for petites | Fortune","url":"https://fortune.com/2022/07/24/startup-year-one-short-story-clothing-subscription-box/","date":"2022-07-25"},{"title":"Isabella Sun, Reinventing Fashion for Petite Women (#143) ⋆ Asian Hustle Network","url":"https://www.asianhustlenetwork.com/podcast/isabella-sun-reinventing-fashion-for-petite-women-143/","date":"2022-07-22"},{"title":"Co-founder of clothing subscription company Short Story on customizing styles for petite woman | KTLA","url":"https://ktla.com/morning-news/clothing-subscription-box-short-story-customizing-personal-styles-for-the-modern-petite-woman/","date":"2021-05-18"}],"rank":202,"mindshare":0.0076,"industryRank":48,"industryRankOf":280,"categoryRank":3,"categoryRankOf":14,"batchRank":6,"batchRankOf":69,"percentile":83,"industryMedianVisitSec":93,"cautions":[],"brandedShare":23,"lens":["Ranks #48 of 280 in Consumer, ahead of 83% of its peers.","People stay 10:00 a visit, 6.5x the Consumer median of 1:33. Strong engagement.","Visits down 10.9% since June, from 273K to 244K a month.","Holds 0.0076% of all attention minutes in the index.","Only 23% of its tracked search volume is its own name: people find it by topic, which is a sign of discovery.","Its name was searched about 216K times a month on Google (Jun to Aug 2026), down 48.9% on Oct to Dec 2025.","Brand searches and visits are both falling."],"search":{"kw":"short story","vol":216000,"change":-48.9,"series":[368000,450000,368000,450000,450000,301000,450000,550000,450000,201000,201000,246000]},"peers":["reddit","scribd","doordash","airbnb","genius"],"industrySeries":[100,99,104.7,109.5,97,105.7,105,109.7,105.2,109.3,107.3,99.6]}}