{"meta":{"dataMonth":"2026-09","source":{"traffic":"traffic.cv panel estimates, month 2026-09, 12-month history","companies":"yc-oss API mirror of the public YC directory, fetched 2026-10-22","press_and_founders":"YC public company pages via YC Mode, crawled 2026-07","brand_search":"DawnTrend brand-search collection (Google monthly search volume for the company name, bucketed), Sep 2025 to Aug 2026, collected 2026-09-30","logos":"YC public company logos"},"method":"attention minutes = monthly visits x average visit seconds / 60. mindshare = a company's attention minutes / sum over the index. change3 = visits in 2026-09 vs 2026-06. Visits are rounded to 3 significant figures."},"company":{"visitsAligned":78.3,"slug":"shepherd","name":"Shepherd","domain":"shepherdinsurance.com","batch":"Winter 2021","year":2021,"status":"Active","industry":"Fintech","category":"Insurance","tags":["Construction","Insurance","Energy"],"stage":"Early","teamSize":60,"isHiring":true,"location":"San Francisco, CA, USA","oneLiner":"Modernizing commercial insurance","ycUrl":"https://www.ycombinator.com/companies/shepherd","logo":"/logos/shepherd.png","visits":7720,"last3":[14900,10000,7720],"jun":8470,"change3":null,"changeMonth":null,"avgVisitSec":172,"bounce":59.6,"pagesPerVisit":2.03,"globalRank":2565433,"attentionMin":22100,"history":[{"m":"2025-10","v":4630},{"m":"2025-11","v":7480},{"m":"2025-12","v":6640},{"m":"2026-01","v":8510},{"m":"2026-02","v":7490},{"m":"2026-03","v":7620},{"m":"2026-04","v":9970},{"m":"2026-05","v":8870},{"m":"2026-06","v":8470},{"m":"2026-07","v":14900},{"m":"2026-08","v":10000},{"m":"2026-09","v":7720}],"keywords":[{"name":"shepherd insurance","volume":1080,"cpc":5.48},{"name":"shepherd sf","volume":160,"cpc":0},{"name":"shepherd careers","volume":220,"cpc":0},{"name":"shepeard insurance","volume":100,"cpc":0},{"name":"shesherd insurance","volume":30,"cpc":0}],"founders":[],"news":[],"rank":1347,"mindshare":0.000069,"industryRank":174,"industryRankOf":271,"categoryRank":13,"categoryRankOf":31,"batchRank":97,"batchRankOf":150,"percentile":36,"industryMedianVisitSec":94,"cautions":[{"k":"small","t":"Small sample","d":"Under 50,000 visits a month: panel estimates are noisy at this size."}],"brandedShare":92,"lens":["Ranks #174 of 271 in Fintech, ahead of 36% of its peers.","People stay 2:52 a visit, 1.8x the Fintech median of 1:34. Strong engagement.","Too small or too new for a reliable 3 month trend (needs 50K visits in both June and September).","Holds 0.000069% of all attention minutes in the index.","About 92% of its tracked search volume is its own name: it depends on people who already know it."],"search":null,"peers":["stripe","groww","axiom","kalshi","coinbase"],"industrySeries":[100,95.9,100.3,104.4,96.5,108.5,106.4,108.8,109.5,116.8,119.7,120]}}