{"meta":{"dataMonth":"2026-09","source":{"traffic":"traffic.cv panel estimates, month 2026-09, 12-month history","companies":"yc-oss API mirror of the public YC directory, fetched 2026-10-22","press_and_founders":"YC public company pages via YC Mode, crawled 2026-07","brand_search":"DawnTrend brand-search collection (Google monthly search volume for the company name, bucketed), Sep 2025 to Aug 2026, collected 2026-09-30","logos":"YC public company logos"},"method":"attention minutes = monthly visits x average visit seconds / 60. mindshare = a company's attention minutes / sum over the index. change3 = visits in 2026-09 vs 2026-06. Visits are rounded to 3 significant figures."},"company":{"visitsAligned":144.8,"slug":"pluto-markets","name":"Pluto.markets","domain":"pluto.markets","batch":"Winter 2022","year":2022,"status":"Active","industry":"Fintech","category":"Asset Management","tags":["Fintech","Crypto / Web3"],"stage":"Early","teamSize":4,"isHiring":false,"location":"Copenhagen, Denmark","oneLiner":"Modern Investment Product for 100m underserved Europeans","ycUrl":"https://www.ycombinator.com/companies/pluto-markets","logo":"/logos/pluto-markets.png","visits":21800,"last3":[14400,25400,21800],"jun":18700,"change3":null,"changeMonth":null,"avgVisitSec":78,"bounce":41.6,"pagesPerVisit":1.65,"globalRank":1307855,"attentionMin":28400,"history":[{"m":"2025-10","v":6390},{"m":"2025-11","v":7190},{"m":"2025-12","v":10300},{"m":"2026-01","v":10300},{"m":"2026-02","v":11100},{"m":"2026-03","v":13500},{"m":"2026-04","v":10800},{"m":"2026-05","v":20000},{"m":"2026-06","v":18700},{"m":"2026-07","v":14400},{"m":"2026-08","v":25400},{"m":"2026-09","v":21800}],"keywords":[{"name":"pluto markets","volume":970,"cpc":0.97},{"name":"plutomarkets","volume":130,"cpc":0},{"name":"pluto transfer","volume":120,"cpc":0},{"name":"pluto markest","volume":90,"cpc":0}],"founders":[{"name":"Joakim Bruchmann","title":"Founder","linkedin":"https://www.linkedin.com/in/joakim-bruchmann-87b6b653/"},{"name":"Oscar Vingtoft","title":"Founder","linkedin":"https://www.linkedin.com/in/oscar-vingtoft-17680160/"}],"news":[{"title":"Pluto Markets: Y Combinator-Backed Fintech Startup Raises $2.6 Million","url":"https://www.businessinsider.com/pluto-markets-y-combinator-backed-startup-raises-2-6-million-2024-2","date":"2024-02-07"}],"rank":1261,"mindshare":0.000088,"industryRank":164,"industryRankOf":271,"categoryRank":11,"categoryRankOf":18,"batchRank":79,"batchRankOf":151,"percentile":40,"industryMedianVisitSec":94,"cautions":[{"k":"small","t":"Small sample","d":"Under 50,000 visits a month: panel estimates are noisy at this size."}],"brandedShare":100,"lens":["Ranks #164 of 271 in Fintech, ahead of 40% of its peers.","Visit length of 1:18 is close to the Fintech median of 1:34.","Too small or too new for a reliable 3 month trend (needs 50K visits in both June and September).","Holds 0.000088% of all attention minutes in the index.","About 100% of its tracked search volume is its own name: it depends on people who already know it."],"search":null,"peers":["stripe","groww","axiom","kalshi","coinbase"],"industrySeries":[100,95.9,100.3,104.4,96.5,108.5,106.4,108.8,109.5,116.8,119.7,120]}}