{"meta":{"dataMonth":"2026-09","source":{"traffic":"traffic.cv panel estimates, month 2026-09, 12-month history","companies":"yc-oss API mirror of the public YC directory, fetched 2026-10-22","press_and_founders":"YC public company pages via YC Mode, crawled 2026-07","brand_search":"DawnTrend brand-search collection (Google monthly search volume for the company name, bucketed), Sep 2025 to Aug 2026, collected 2026-09-30","logos":"YC public company logos"},"method":"attention minutes = monthly visits x average visit seconds / 60. mindshare = a company's attention minutes / sum over the index. change3 = visits in 2026-09 vs 2026-06. Visits are rounded to 3 significant figures."},"company":{"visitsAligned":-20.7,"slug":"permutive","name":"Permutive","domain":"permutive.com","batch":"Summer 2014","year":2014,"status":"Active","industry":"B2B","category":"Marketing","tags":["Privacy","Advertising"],"stage":"Growth","teamSize":205,"isHiring":false,"location":"London, England, United Kingdom","oneLiner":"Rebuilding data in advertising to protect privacy","ycUrl":"https://www.ycombinator.com/companies/permutive","logo":"/logos/permutive.png","visits":11100,"last3":[16000,17900,11100],"jun":18500,"change3":null,"changeMonth":null,"avgVisitSec":24,"bounce":43.5,"pagesPerVisit":1.64,"globalRank":2066666,"attentionMin":4440,"history":[{"m":"2025-10","v":21100},{"m":"2025-11","v":22400},{"m":"2025-12","v":22600},{"m":"2026-01","v":21100},{"m":"2026-02","v":17300},{"m":"2026-03","v":22300},{"m":"2026-04","v":23600},{"m":"2026-05","v":20800},{"m":"2026-06","v":18500},{"m":"2026-07","v":16000},{"m":"2026-08","v":17900},{"m":"2026-09","v":11100}],"keywords":[{"name":"permutive","volume":2900,"cpc":6.51},{"name":"permutive leadership","volume":0,"cpc":0},{"name":".permutive","volume":110,"cpc":0},{"name":"permutive wtyczka","volume":100,"cpc":0},{"name":"dv360 dsp negotiations","volume":140,"cpc":0}],"founders":[{"name":"Joe Root","title":"Founder","linkedin":"https://www.linkedin.com/in/josephsroot"},{"name":"Tim Spratt","title":"Founder","linkedin":"https://linkedin.com/in/timothyspratt"}],"news":[{"title":"Permutive Raised $75 Million From SoftBank","url":"https://www.businessinsider.com/permutive-softbank-75-million-series-c-fundraise-2021-11","date":"2021-11-02"}],"rank":1797,"mindshare":0.000014,"industryRank":963,"industryRankOf":1206,"categoryRank":50,"categoryRankOf":62,"batchRank":18,"batchRankOf":19,"percentile":20,"industryMedianVisitSec":68,"cautions":[{"k":"small","t":"Small sample","d":"Under 50,000 visits a month: panel estimates are noisy at this size."}],"brandedShare":96,"lens":["Ranks #963 of 1206 in B2B, ahead of 20% of its peers.","Visits are short: 0:24 against a B2B median of 1:08. Fast tasks, or visitors leaving early.","Too small or too new for a reliable 3 month trend (needs 50K visits in both June and September).","Holds 0.000014% of all attention minutes in the index.","About 96% of its tracked search volume is its own name: it depends on people who already know it."],"search":null,"peers":["dropbox","substack","prolific","meesho","supabase"],"industrySeries":[100,95.3,98.1,108.3,101.4,114.7,113.3,114.4,112.2,115.9,116.9,118.3]}}