{"meta":{"dataMonth":"2026-09","source":{"traffic":"traffic.cv panel estimates, month 2026-09, 12-month history","companies":"yc-oss API mirror of the public YC directory, fetched 2026-10-22","press_and_founders":"YC public company pages via YC Mode, crawled 2026-07","brand_search":"DawnTrend brand-search collection (Google monthly search volume for the company name, bucketed), Sep 2025 to Aug 2026, collected 2026-09-30","logos":"YC public company logos"},"method":"attention minutes = monthly visits x average visit seconds / 60. mindshare = a company's attention minutes / sum over the index. change3 = visits in 2026-09 vs 2026-06. Visits are rounded to 3 significant figures."},"company":{"visitsAligned":-39.4,"slug":"nyckel","name":"Nyckel","domain":"nyckel.com","batch":"Winter 2022","year":2022,"status":"Active","industry":"B2B","category":"Engineering, Product and Design","tags":["Machine Learning","API","AI"],"stage":"Early","teamSize":4,"isHiring":false,"location":"CA, USA","oneLiner":"Classify Anything","ycUrl":"https://www.ycombinator.com/companies/nyckel","logo":"/logos/nyckel.png","visits":120000,"last3":[151000,146000,120000],"jun":165000,"change3":-27,"changeMonth":-17.5,"avgVisitSec":80,"bounce":34.5,"pagesPerVisit":3.96,"globalRank":258444,"attentionMin":160000,"history":[{"m":"2025-10","v":239000},{"m":"2025-11","v":219000},{"m":"2025-12","v":304000},{"m":"2026-01","v":275000},{"m":"2026-02","v":240000},{"m":"2026-03","v":268000},{"m":"2026-04","v":291000},{"m":"2026-05","v":210000},{"m":"2026-06","v":165000},{"m":"2026-07","v":151000},{"m":"2026-08","v":146000},{"m":"2026-09","v":120000}],"keywords":[{"name":"ethnicity guesser","volume":5870,"cpc":1.99},{"name":"nyckel","volume":930,"cpc":2.97},{"name":"ai tooth colour'","volume":380,"cpc":0},{"name":"ai ethnicity guesser","volume":980,"cpc":2.17},{"name":"gender detector","volume":280,"cpc":0}],"founders":[{"name":"Oscar Beijbom","title":"Founder","linkedin":"https://www.linkedin.com/in/oscar-beijbom-696aa6/"},{"name":"George Mathew","title":"Founder","linkedin":"https://www.linkedin.com/in/georgemathew/"}],"news":[],"rank":724,"mindshare":0.0005,"industryRank":374,"industryRankOf":1206,"categoryRank":74,"categoryRankOf":226,"batchRank":41,"batchRankOf":151,"percentile":69,"industryMedianVisitSec":68,"cautions":[],"brandedShare":11,"lens":["Ranks #374 of 1206 in B2B, ahead of 69% of its peers.","Visit length of 1:20 is close to the B2B median of 1:08.","Visits down 27% since June, from 165K to 120K a month.","Holds 0.0005% of all attention minutes in the index.","Only 11% of its tracked search volume is its own name: people find it by topic, which is a sign of discovery.","Its name was searched about 5.47K times a month on Google (Jun to Aug 2026), down 23% on Oct to Dec 2025.","Brand searches and visits are both falling."],"search":{"kw":"nyckel","vol":5470,"change":-23,"series":[8100,8100,6600,6600,6600,5400,5400,6600,5400,5400,6600,4400]},"peers":["dropbox","substack","prolific","meesho","supabase"],"industrySeries":[100,95.3,98.1,108.3,101.4,114.7,113.3,114.4,112.2,115.9,116.9,118.3]}}