{"meta":{"dataMonth":"2026-09","source":{"traffic":"traffic.cv panel estimates, month 2026-09, 12-month history","companies":"yc-oss API mirror of the public YC directory, fetched 2026-10-22","press_and_founders":"YC public company pages via YC Mode, crawled 2026-07","brand_search":"DawnTrend brand-search collection (Google monthly search volume for the company name, bucketed), Sep 2025 to Aug 2026, collected 2026-09-30","logos":"YC public company logos"},"method":"attention minutes = monthly visits x average visit seconds / 60. mindshare = a company's attention minutes / sum over the index. change3 = visits in 2026-09 vs 2026-06. Visits are rounded to 3 significant figures."},"company":{"visitsAligned":93.4,"slug":"joy","name":"Joy","domain":"withjoy.com","batch":"Summer 2016","year":2016,"status":"Active","industry":"Consumer","category":"Home and Personal","tags":["SaaS","Consumer","Media","E-commerce","Retail"],"stage":"Growth","teamSize":100,"isHiring":true,"location":"San Francisco, CA, USA","oneLiner":"The platform for all your life events.","ycUrl":"https://www.ycombinator.com/companies/joy","logo":"/logos/joy.png","visits":12300000,"last3":[13000000,14000000,12300000],"jun":13000000,"change3":-5.7,"changeMonth":-12.2,"avgVisitSec":229,"bounce":31.2,"pagesPerVisit":5.68,"globalRank":3415,"attentionMin":46900000,"history":[{"m":"2025-10","v":7780000},{"m":"2025-11","v":6470000},{"m":"2025-12","v":6460000},{"m":"2026-01","v":9370000},{"m":"2026-02","v":9400000},{"m":"2026-03","v":11700000},{"m":"2026-04","v":11200000},{"m":"2026-05","v":13300000},{"m":"2026-06","v":13000000},{"m":"2026-07","v":13000000},{"m":"2026-08","v":14000000},{"m":"2026-09","v":12300000}],"keywords":[{"name":"withjoy","volume":36210,"cpc":1.03},{"name":"with joy","volume":29640,"cpc":1.08},{"name":"joy","volume":101530,"cpc":1.05},{"name":"withjoy login","volume":5330,"cpc":0.38},{"name":"joy wedding website","volume":3630,"cpc":1.78}],"founders":[{"name":"Vishal Joshi","title":"Founder/CEO","linkedin":"https://www.linkedin.com/in/vishaljoshi"},{"name":"Dorian Bach","title":"Founder","linkedin":"https://www.linkedin.com/in/michaeldorian"},{"name":"Kaiwalya Kher","title":"Founder/CTO","linkedin":"https://www.linkedin.com/in/kaiwalya"}],"news":[{"title":"Wedding platform Joy raises $60M to plan other occasions","url":"https://www.axios.com/pro/retail-deals/2022/11/30/60m-wedding-platform-joy-other-occasions","date":"2022-11-30"}],"rank":34,"mindshare":0.15,"industryRank":11,"industryRankOf":280,"categoryRank":1,"categoryRankOf":34,"batchRank":2,"batchRankOf":31,"percentile":96,"industryMedianVisitSec":93,"cautions":[],"brandedShare":100,"lens":["Ranks #11 of 280 in Consumer, ahead of 96% of its peers.","People stay 3:49 a visit, 2.5x the Consumer median of 1:33. Strong engagement.","Visits down 5.7% since June, from 13M to 12.3M a month.","Holds 0.15% of all attention minutes in the index.","About 100% of its tracked search volume is its own name: it depends on people who already know it.","Its name was searched about 673K times a month on Google (Jun to Aug 2026), up 0% on Oct to Dec 2025.","Visits are growing without more brand searches, so the growth is coming from somewhere other than people typing its name."],"search":{"kw":"joy","vol":673000,"change":0,"series":[673000,673000,673000,673000,823000,823000,673000,673000,673000,673000,673000,673000]},"peers":["reddit","scribd","doordash","airbnb","genius"],"industrySeries":[100,99,104.7,109.5,97,105.7,105,109.7,105.2,109.3,107.3,99.6]}}