{"meta":{"dataMonth":"2026-09","source":{"traffic":"traffic.cv panel estimates, month 2026-09, 12-month history","companies":"yc-oss API mirror of the public YC directory, fetched 2026-10-22","press_and_founders":"YC public company pages via YC Mode, crawled 2026-07","brand_search":"DawnTrend brand-search collection (Google monthly search volume for the company name, bucketed), Sep 2025 to Aug 2026, collected 2026-09-30","logos":"YC public company logos"},"method":"attention minutes = monthly visits x average visit seconds / 60. mindshare = a company's attention minutes / sum over the index. change3 = visits in 2026-09 vs 2026-06. Visits are rounded to 3 significant figures."},"company":{"visitsAligned":88.5,"slug":"fondeadora","name":"Fondeadora","domain":"fondeadora.com","batch":"Winter 2020","year":2020,"status":"Active","industry":"Fintech","category":"Banking and Exchange","tags":["Fintech","Consumer Finance"],"stage":"Growth","teamSize":160,"isHiring":false,"location":"Mexico City, CDMX, Mexico","oneLiner":"We are connecting every single Mexican to the financial system.","ycUrl":"https://www.ycombinator.com/companies/fondeadora","logo":"/logos/fondeadora.png","visits":73400,"last3":[126000,117000,73400],"jun":102000,"change3":-28.4,"changeMonth":-37.4,"avgVisitSec":1012,"bounce":23,"pagesPerVisit":19.27,"globalRank":272273,"attentionMin":1240000,"history":[{"m":"2025-10","v":69800},{"m":"2025-11","v":51600},{"m":"2025-12","v":62300},{"m":"2026-01","v":50700},{"m":"2026-02","v":49900},{"m":"2026-03","v":45700},{"m":"2026-04","v":91100},{"m":"2026-05","v":93500},{"m":"2026-06","v":102000},{"m":"2026-07","v":126000},{"m":"2026-08","v":117000},{"m":"2026-09","v":73400}],"keywords":[{"name":"fondeadora","volume":1670,"cpc":2.13},{"name":"fondeadora 15 rendimiento","volume":420,"cpc":0},{"name":"fondeadora empresas","volume":310,"cpc":8.39},{"name":"fondeadora metal","volume":800,"cpc":0},{"name":"porque confiamos en las recomencaciones","volume":400,"cpc":0}],"founders":[{"name":"Norman Müller","title":"Founder","linkedin":" https://www.linkedin.com/in/norman-m%C3%BCller-6b93a857/"},{"name":"Rene Serrano","title":"Founder","linkedin":"https://mx.linkedin.com/in/serranorene"}],"news":[],"rank":292,"mindshare":0.0039,"industryRank":36,"industryRankOf":271,"categoryRank":6,"categoryRankOf":27,"batchRank":12,"batchRankOf":78,"percentile":87,"industryMedianVisitSec":94,"cautions":[],"brandedShare":89,"lens":["Ranks #36 of 271 in Fintech, ahead of 87% of its peers.","People stay 16:52 a visit, 10.8x the Fintech median of 1:34. Strong engagement.","Visits down 28.4% since June, from 102K to 73.4K a month.","Holds 0.0039% of all attention minutes in the index.","About 89% of its tracked search volume is its own name: it depends on people who already know it.","Its name was searched about 9.9K times a month on Google (Jun to Aug 2026), down 12.9% on Oct to Dec 2025.","Visits are growing without more brand searches, so the growth is coming from somewhere other than people typing its name."],"search":{"kw":"fondeadora","vol":9900,"change":-12.9,"series":[12100,12100,12100,9900,12100,9900,9900,9900,9900,9900,9900,9900]},"peers":["stripe","groww","axiom","kalshi","coinbase"],"industrySeries":[100,95.9,100.3,104.4,96.5,108.5,106.4,108.8,109.5,116.8,119.7,120]}}