{"meta":{"dataMonth":"2026-09","source":{"traffic":"traffic.cv panel estimates, month 2026-09, 12-month history","companies":"yc-oss API mirror of the public YC directory, fetched 2026-10-22","press_and_founders":"YC public company pages via YC Mode, crawled 2026-07","brand_search":"DawnTrend brand-search collection (Google monthly search volume for the company name, bucketed), Sep 2025 to Aug 2026, collected 2026-09-30","logos":"YC public company logos"},"method":"attention minutes = monthly visits x average visit seconds / 60. mindshare = a company's attention minutes / sum over the index. change3 = visits in 2026-09 vs 2026-06. Visits are rounded to 3 significant figures."},"company":{"visitsAligned":66.6,"slug":"balance","name":"Balance","domain":"getbalance.com","batch":"Summer 2020","year":2020,"status":"Active","industry":"Fintech","category":"Payments","tags":["Payments","B2B"],"stage":"Growth","teamSize":70,"isHiring":false,"location":"San Francisco, CA, USA","oneLiner":"The first digital payment experience company, built for B2B. ","ycUrl":"https://www.ycombinator.com/companies/balance","logo":"/logos/balance.png","visits":50600,"last3":[53900,50200,50600],"jun":60800,"change3":-16.7,"changeMonth":0.9,"avgVisitSec":133,"bounce":34.5,"pagesPerVisit":3.89,"globalRank":533591,"attentionMin":112000,"history":[{"m":"2025-10","v":33000},{"m":"2025-11","v":31500},{"m":"2025-12","v":34400},{"m":"2026-01","v":31800},{"m":"2026-02","v":39200},{"m":"2026-03","v":62300},{"m":"2026-04","v":45000},{"m":"2026-05","v":44100},{"m":"2026-06","v":60800},{"m":"2026-07","v":53900},{"m":"2026-08","v":50200},{"m":"2026-09","v":50600}],"keywords":[{"name":"getbalance","volume":630,"cpc":14.97},{"name":"balance payments address nyc","volume":140,"cpc":0},{"name":"balance alibaba","volume":100,"cpc":0},{"name":"balance geron","volume":130,"cpc":0},{"name":"alibaba balance promotion financing","volume":110,"cpc":0}],"founders":[{"name":"Bar Geron","title":"Founder","linkedin":"https://www.linkedin.com/in/bar-geron-76b87270"},{"name":"Yoni Shuster","title":"Founder","linkedin":"https://www.linkedin.com/in/yoni-shuster/"}],"news":[{"title":"Balance raises $56M to tip the one-click checkout scales in favor of B2B merchants, TechCrunch","url":"https://techcrunch.com/2022/07/26/balance-56m-one-click-checkout-b2b-merchants/","date":"2022-07-26"},{"title":"Balance raises $25M in a Ribbit Capital-led Series A to grow its ‘consumer-like B2B checkout platform’, TechCrunch","url":"https://techcrunch.com/2021/08/25/balance-raises-25m-in-a-ribbit-capital-led-series-a-to-grow-its-consumer-like-b2b-checkout-platform/","date":"2021-08-25"}],"rank":817,"mindshare":0.00035,"industryRank":104,"industryRankOf":271,"categoryRank":24,"categoryRankOf":56,"batchRank":31,"batchRankOf":85,"percentile":62,"industryMedianVisitSec":94,"cautions":[],"brandedShare":100,"lens":["Ranks #104 of 271 in Fintech, ahead of 62% of its peers.","People stay 2:13 a visit, 1.4x the Fintech median of 1:34. Strong engagement.","Visits down 16.7% since June, from 60.8K to 50.6K a month.","Holds 0.00035% of all attention minutes in the index.","About 100% of its tracked search volume is its own name: it depends on people who already know it."],"search":null,"peers":["stripe","groww","axiom","kalshi","coinbase"],"industrySeries":[100,95.9,100.3,104.4,96.5,108.5,106.4,108.8,109.5,116.8,119.7,120]}}