{"meta":{"dataMonth":"2026-09","source":{"traffic":"traffic.cv panel estimates, month 2026-09, 12-month history","companies":"yc-oss API mirror of the public YC directory, fetched 2026-10-22","press_and_founders":"YC public company pages via YC Mode, crawled 2026-07","brand_search":"DawnTrend brand-search collection (Google monthly search volume for the company name, bucketed), Sep 2025 to Aug 2026, collected 2026-09-30","logos":"YC public company logos"},"method":"attention minutes = monthly visits x average visit seconds / 60. mindshare = a company's attention minutes / sum over the index. change3 = visits in 2026-09 vs 2026-06. Visits are rounded to 3 significant figures."},"company":{"visitsAligned":98.8,"slug":"atrato","name":"Atrato","domain":"atratopago.com","batch":"Winter 2021","year":2021,"status":"Active","industry":"Fintech","category":"Payments","tags":["Fintech","Payments","Consumer Finance"],"stage":"Early","teamSize":80,"isHiring":false,"location":"Mexico City, CDMX, Mexico","oneLiner":"Enabling consumers split the cost of purchases without a credit card","ycUrl":"https://www.ycombinator.com/companies/atrato","logo":"/logos/atrato.png","visits":67500,"last3":[71400,68600,67500],"jun":43700,"change3":null,"changeMonth":-1.6,"avgVisitSec":160,"bounce":16.2,"pagesPerVisit":4.34,"globalRank":408988,"attentionMin":180000,"history":[{"m":"2025-10","v":31600},{"m":"2025-11","v":30700},{"m":"2025-12","v":30100},{"m":"2026-01","v":25700},{"m":"2026-02","v":33400},{"m":"2026-03","v":44200},{"m":"2026-04","v":72900},{"m":"2026-05","v":71300},{"m":"2026-06","v":43700},{"m":"2026-07","v":71400},{"m":"2026-08","v":68600},{"m":"2026-09","v":67500}],"keywords":[{"name":"atrato","volume":3440,"cpc":0.64},{"name":"atrato pago","volume":1310,"cpc":0.7},{"name":"a trato pago","volume":160,"cpc":0.6},{"name":"atrtato","volume":290,"cpc":0},{"name":"trato pago","volume":490,"cpc":0.84}],"founders":[{"name":"Juan Casian","title":"Ex-CEO & Co-founder (Previously CTO)","linkedin":"https://www.linkedin.com/in/juancasian/"},{"name":"Roger Rea","title":"Founder","linkedin":"https://linkedin.com/in/rogeliorea"},{"name":"Alejandro Chavez","title":"Founder","linkedin":"https://www.linkedin.com/in/alejandro-chavez/"}],"news":[{"title":"Atrato | Un nuevo trato para las compras alejadas de los bancos","url":"https://www.forbes.com.mx/atrato-un-nuevo-trato-para-las-compras-alejadas-de-los-bancos/","date":"2022-02-15"},{"title":"La fintech Atrato consigue 15 mdd en deuda; agilizará su sistema 'buy now, pay later'","url":"https://www.forbes.com.mx/fintech-atrato-15-mdd-deuda-agilizara-sistema-buy-now-pay-later/","date":"2021-09-02"}],"rank":688,"mindshare":0.00056,"industryRank":87,"industryRankOf":271,"categoryRank":21,"categoryRankOf":56,"batchRank":55,"batchRankOf":150,"percentile":68,"industryMedianVisitSec":94,"cautions":[],"brandedShare":86,"lens":["Ranks #87 of 271 in Fintech, ahead of 68% of its peers.","People stay 2:40 a visit, 1.7x the Fintech median of 1:34. Strong engagement.","Too small or too new for a reliable 3 month trend (needs 50K visits in both June and September).","Holds 0.00056% of all attention minutes in the index.","About 86% of its tracked search volume is its own name: it depends on people who already know it.","Its name was searched about 14.8K times a month on Google (Jun to Aug 2026), up 0% on Oct to Dec 2025."],"search":{"kw":"atrato","vol":14800,"change":0,"series":[14800,14800,14800,14800,12100,14800,12100,14800,14800,14800,14800,14800]},"peers":["stripe","groww","axiom","kalshi","coinbase"],"industrySeries":[100,95.9,100.3,104.4,96.5,108.5,106.4,108.8,109.5,116.8,119.7,120]}}