{"meta":{"dataMonth":"2026-09","source":{"traffic":"traffic.cv panel estimates, month 2026-09, 12-month history","companies":"yc-oss API mirror of the public YC directory, fetched 2026-10-22","press_and_founders":"YC public company pages via YC Mode, crawled 2026-07","brand_search":"DawnTrend brand-search collection (Google monthly search volume for the company name, bucketed), Sep 2025 to Aug 2026, collected 2026-09-30","logos":"YC public company logos"},"method":"attention minutes = monthly visits x average visit seconds / 60. mindshare = a company's attention minutes / sum over the index. change3 = visits in 2026-09 vs 2026-06. Visits are rounded to 3 significant figures."},"company":{"visitsAligned":-39.3,"slug":"advantage-club","name":"Advantage Club","domain":"advantageclub.co","batch":"Summer 2021","year":2021,"status":"Active","industry":"B2B","category":"Human Resources","tags":["SaaS","Human Resources","B2B","HR Tech"],"stage":"Early","teamSize":220,"isHiring":false,"location":"Gurugram, HR, India","oneLiner":"Global platform for employee engagement with rewards&flexible benefits","ycUrl":"https://www.ycombinator.com/companies/advantage-club","logo":"/logos/advantage-club.png","visits":12300,"last3":[30400,17000,12300],"jun":23600,"change3":null,"changeMonth":null,"avgVisitSec":62,"bounce":52.7,"pagesPerVisit":3.38,"globalRank":1514161,"attentionMin":12700,"history":[{"m":"2025-10","v":46100},{"m":"2025-11","v":33300},{"m":"2025-12","v":37500},{"m":"2026-01","v":44900},{"m":"2026-02","v":29900},{"m":"2026-03","v":45900},{"m":"2026-04","v":27700},{"m":"2026-05","v":26600},{"m":"2026-06","v":23600},{"m":"2026-07","v":30400},{"m":"2026-08","v":17000},{"m":"2026-09","v":12300}],"keywords":[{"name":"benefits you advantage club","volume":180,"cpc":0},{"name":"advantage","volume":34430,"cpc":2.27},{"name":"advantage club","volume":4020,"cpc":0.98},{"name":"accenture gym access","volume":450,"cpc":0},{"name":"cts mahindra","volume":400,"cpc":0}],"founders":[{"name":"Sourabh Deorah","title":"Founder","linkedin":"https://in.linkedin.com/in/sourabh-deorah-a4912b1a"},{"name":"Smiti Bhatt Deorah","title":"Founder","linkedin":"https://in.linkedin.com/in/smitibhattdeorah"}],"news":[{"title":"Employee Engagement Platform Advantage Club Raises $3.3 Mn","url":"https://inc42.com/buzz/employee-engagement-platform-advantage-club-raises-3-3-mn/","date":"2021-11-08"},{"title":"Advantage Club raises $1.7 million from Y Combinator, Broom Ventures, others","url":"https://economictimes.indiatimes.com/tech/funding/advantage-club-raises-1-7-million-from-y-combinator-broom-ventures-others/articleshow/85657545.cms","date":"2021-08-26"}],"rank":1503,"mindshare":0.00004,"industryRank":791,"industryRankOf":1206,"categoryRank":25,"categoryRankOf":35,"batchRank":122,"batchRankOf":162,"percentile":34,"industryMedianVisitSec":68,"cautions":[{"k":"small","t":"Small sample","d":"Under 50,000 visits a month: panel estimates are noisy at this size."}],"brandedShare":98,"lens":["Ranks #791 of 1206 in B2B, ahead of 34% of its peers.","Visit length of 1:02 is close to the B2B median of 1:08.","Too small or too new for a reliable 3 month trend (needs 50K visits in both June and September).","Holds 0.00004% of all attention minutes in the index.","About 98% of its tracked search volume is its own name: it depends on people who already know it.","Its name was searched about 6.2K times a month on Google (Jun to Aug 2026), down 19.5% on Oct to Dec 2025."],"search":{"kw":"advantage club","vol":6200,"change":-19.5,"series":[6600,6600,9900,6600,6600,6600,5400,6600,6600,5400,6600,6600]},"peers":["dropbox","substack","prolific","meesho","supabase"],"industrySeries":[100,95.3,98.1,108.3,101.4,114.7,113.3,114.4,112.2,115.9,116.9,118.3]}}