Zapier
zapier.com · Summer 2012
The easiest way to automate your work.
- Visits, September
- 5M -5.6% vs August
- 3 month change
- ▼-7.9% September vs June
- Average visit
- 6:23 industry median 1:08
- Attention minutes
- 32M 0.1% of the index
What you can learn
- Ranks #22 of 1206 in B2B, ahead of 98% of its peers.
- People stay 6:23 a visit, 5.6x the B2B median of 1:08. Strong engagement.
- Visits down 7.9% since June, from 5.48M to 5.04M a month.
- Holds 0.1% of all attention minutes in the index.
- Under 1% of its tracked search volume is its own name: people find it by topic, which is a sign of discovery.
- Its name was searched about 550K times a month on Google (Jun to Aug 2026), down 19.4% on Oct to Dec 2025.
Visits per month
Oct 2025 to Sep 2026. Source: traffic.cv panel estimate.
Against its industry
Indexed to October 2025 = 100. Zapier against all measured B2B companies.
Searches against visits
Google searches for "zapier" (DawnTrend brand-search collection (Google monthly search volume for the company name, bucketed), Sep 2025 to Aug 2026, collected 2026-09-30) against site visits (traffic.cv). Indexed to October 2025 = 100, October to August.
Top search terms
Searches that send people to zapier.com, with monthly search volume. Panel estimates: a term can be unrelated to the company.
- zapier614K
- best cloud storage1.2M
- cloud storage plans1.6M
- gmail119M
- best ai tools1.2M
Founders
- Wade FosterFounder · LinkedIn
In the press
Neighbours in B2B
Three above and three below by attention minutes.
- Ollama#19 · 39M min
- HackerRank#20 · 37M min
- Resend#21 · 37M min
- Zapier (this company)#22 · 32M min
- Close#23 · 29M min
- Expo#24 · 26M min
- FlutterFlow#25 · 24M min
Get Zapier in the monthly email
YC profile · zapier.com · JSON