
Truss
trusspayments.com · Summer 2021
Truss is a banking and payments network for blue-collar trades.
Small sample. Under 50,000 visits a month: panel estimates are noisy at this size.
- Visits, September
- 21.8K
- 3 month change
- n/a September vs June
- Average visit
- 6:36 industry median 1:34
- Attention minutes
- 144K 0.00045% of the index
What you can learn
- Ranks #98 of 271 in Fintech, ahead of 64% of its peers.
- People stay 6:36 a visit, 4.2x the Fintech median of 1:34. Strong engagement.
- Too small or too new for a reliable 3 month trend (needs 50K visits in both June and September).
- Holds 0.00045% of all attention minutes in the index.
- Only 7% of its tracked search volume is its own name: people find it by topic, which is a sign of discovery.
Visits per month
Oct 2025 to Sep 2026. Source: traffic.cv panel estimate.
Against its industry
Indexed to October 2025 = 100. Truss against all measured Fintech companies.
Top search terms
Searches that send people to trusspayments.com, with monthly search volume. Panel estimates: a term can be unrelated to the company.
- what is the essence of hearing notice on a piece of land before construction?230
- truss thread bank80
- how much are checks at bank of america670
- lien waiver meaning110
- tryss payments help email30
Founders
- matthew smithFounder · LinkedIn
Neighbours in Fintech
Three above and three below by attention minutes.
- Mahaana Wealth#95 · 156K min
- STARK BANK#96 · 155K min
- Female Invest#97 · 146K min
- Truss (this company)#98 · 144K min
- Angle Health#99 · 136K min
- Koywe#100 · 127K min
- FrontPage#101 · 126K min