Tovala
tovala.com · Winter 2016
A smart-oven-paired subscription meal service.
- Visits, September
- 668K +19.3% vs August
- 3 month change
- ▲+31% September vs June
- Average visit
- 3:00 industry median 1:33
- Attention minutes
- 2M 0.0063% of the index
What you can learn
- Ranks #50 of 280 in Consumer, ahead of 82% of its peers.
- People stay 3:00 a visit, 1.9x the Consumer median of 1:33. Strong engagement.
- Visits up 30.8% since June, from 511K to 668K a month.
- Holds 0.0063% of all attention minutes in the index.
- About 93% of its tracked search volume is its own name: it depends on people who already know it.
- Its name was searched about 41K times a month on Google (Jun to Aug 2026), down 22.8% on Oct to Dec 2025.
- Brand searches and visits are both falling.
Visits per month
Oct 2025 to Sep 2026. Source: traffic.cv panel estimate.
Against its industry
Indexed to October 2025 = 100. Tovala against all measured Consumer companies.
Searches against visits
Google searches for "tovala" (DawnTrend brand-search collection (Google monthly search volume for the company name, bucketed), Sep 2025 to Aug 2026, collected 2026-09-30) against site visits (traffic.cv). Indexed to October 2025 = 100, October to August.
Top search terms
Searches that send people to tovala.com, with monthly search volume. Panel estimates: a term can be unrelated to the company.
- tovala14.6K
- tovala login1.8K
- tovala smart oven870
- tovola1.2K
- ttovala0
Founders
- David RabieFounder/CEO · LinkedIn
In the press
Neighbours in Consumer
Three above and three below by attention minutes.
- Storyworth#47 · 2.5M min
- Short Story#48 · 2.4M min
- RentAHuman#49 · 2M min
- Tovala (this company)#50 · 2M min
- Shef#51 · 1.9M min
- Ever Loved#52 · 1.9M min
- Chowdeck#53 · 1.8M min
Get Tovala in the monthly email
YC profile · tovala.com · JSON