The Essential
theessential.com · Winter 2017
E-commerce 2.0
- Visits, September
- 139K +95.1% vs August
- 3 month change
- ▲+57% September vs June
- Average visit
- 4:27 industry median 1:33
- Attention minutes
- 617K 0.0019% of the index
What you can learn
- Ranks #82 of 280 in Consumer, ahead of 71% of its peers.
- People stay 4:27 a visit, 2.9x the Consumer median of 1:33. Strong engagement.
- Visits up 57.4% since June, from 88.1K to 139K a month.
- Holds 0.0019% of all attention minutes in the index.
- Only 2% of its tracked search volume is its own name: people find it by topic, which is a sign of discovery.
Visits per month
Oct 2025 to Sep 2026. Source: traffic.cv panel estimate.
Against its industry
Indexed to October 2025 = 100. The Essential against all measured Consumer companies.
Top search terms
Searches that send people to theessential.com, with monthly search volume. Panel estimates: a term can be unrelated to the company.
- the essential2.2K
- bookshelf132K
- ikea enteri chrome630
- edin lamp1K
- chrome and white open shelf1.3K
Founders
- Chai MishraFounder/CEO · LinkedIn