Substack
substack.com · Winter 2018
A place for independent writing.
- Visits, September
- 172M -2.1% vs August
- 3 month change
- ▲+3.0% September vs June
- Average visit
- 4:10 industry median 1:08
- Attention minutes
- 718M 2.2% of the index
What you can learn
- Ranks #2 of 1206 in B2B, ahead of 99% of its peers.
- People stay 4:10 a visit, 3.7x the B2B median of 1:08. Strong engagement.
- Visits up 3% since June, from 167M to 172M a month.
- Holds 2.2% of all attention minutes in the index.
- Only 1% of its tracked search volume is its own name: people find it by topic, which is a sign of discovery.
- Its name was searched about 1.97M times a month on Google (Jun to Aug 2026), up 49.7% on Oct to Dec 2025.
- Brand searches and visits are both rising: attention is building before and after the click.
Visits per month
Oct 2025 to Sep 2026. Source: traffic.cv panel estimate.
Against its industry
Indexed to October 2025 = 100. Substack against all measured B2B companies.
Searches against visits
Google searches for "substack" (DawnTrend brand-search collection (Google monthly search volume for the company name, bucketed), Sep 2025 to Aug 2026, collected 2026-09-30) against site visits (traffic.cv). Indexed to October 2025 = 100, October to August.
Top search terms
Searches that send people to substack.com, with monthly search volume. Panel estimates: a term can be unrelated to the company.
- substack1.9M
- onlyfans1.4M
- heather cox richardson62.4K
- sub stack65.3K
- chatgpt185M