Rippling
rippling.com · Winter 2017
One place to run all your HR, IT, and Finance. Globally.
- Visits, September
- 10M -1.1% vs August
- 3 month change
- ▲+2.8% September vs June
- Average visit
- 4:22 industry median 1:08
- Attention minutes
- 45M 0.14% of the index
What you can learn
- Ranks #18 of 1206 in B2B, ahead of 99% of its peers.
- People stay 4:22 a visit, 3.9x the B2B median of 1:08. Strong engagement.
- Visits up 2.8% since June, from 10.1M to 10.4M a month.
- Holds 0.14% of all attention minutes in the index.
- 55% of its tracked search volume is its own name.
- Its name was searched about 450K times a month on Google (Jun to Aug 2026), up 6.5% on Oct to Dec 2025.
- Visits are growing without more brand searches, so the growth is coming from somewhere other than people typing its name.
Visits per month
Oct 2025 to Sep 2026. Source: traffic.cv panel estimate.
Against its industry
Indexed to October 2025 = 100. Rippling against all measured B2B companies.
Searches against visits
Google searches for "rippling" (DawnTrend brand-search collection (Google monthly search volume for the company name, bucketed), Sep 2025 to Aug 2026, collected 2026-09-30) against site visits (traffic.cv). Indexed to October 2025 = 100, October to August.
Top search terms
Searches that send people to rippling.com, with monthly search volume. Panel estimates: a term can be unrelated to the company.
- rippling276K
- rippling login43.2K
- rippling careers22.5K
- rippling log in8.7K
- deel285K
In the press
Neighbours in B2B
Three above and three below by attention minutes.
- Quo (fka OpenPhone)#15 · 52M min
- Faire#16 · 50M min
- Weebly#17 · 47M min
- Rippling (this company)#18 · 45M min
- Ollama#19 · 39M min
- HackerRank#20 · 37M min
- Resend#21 · 37M min