Mixpanel
mixpanel.com · Summer 2009
Mixpanel is event analytics for builders that need answers.
- Visits, September
- 1.3M -7.5% vs August
- 3 month change
- ▼-15% September vs June
- Average visit
- 5:40 industry median 1:08
- Attention minutes
- 7.2M 0.022% of the index
What you can learn
- Ranks #55 of 1206 in B2B, ahead of 96% of its peers.
- People stay 5:40 a visit, 5.0x the B2B median of 1:08. Strong engagement.
- Visits down 15.3% since June, from 1.49M to 1.26M a month.
- Holds 0.022% of all attention minutes in the index.
- About 100% of its tracked search volume is its own name: it depends on people who already know it.
- Its name was searched about 50.2K times a month on Google (Jun to Aug 2026), down 46.8% on Oct to Dec 2025.
Visits per month
Oct 2025 to Sep 2026. Source: traffic.cv panel estimate.
Against its industry
Indexed to October 2025 = 100. Mixpanel against all measured B2B companies.
Searches against visits
Google searches for "mixpanel" (DawnTrend brand-search collection (Google monthly search volume for the company name, bucketed), Sep 2025 to Aug 2026, collected 2026-09-30) against site visits (traffic.cv). Indexed to October 2025 = 100, October to August.
Top search terms
Searches that send people to mixpanel.com, with monthly search volume. Panel estimates: a term can be unrelated to the company.
- mixpanel91.2K
- mixpanel login2.1K
- mix panel3.6K
- mixpanel pricing1.9K
Neighbours in B2B
Three above and three below by attention minutes.
- Font Awesome#52 · 7.7M min
- Flexport#53 · 7.6M min
- AfterQuery#54 · 7.2M min
- Mixpanel (this company)#55 · 7.2M min
- Yezza#56 · 7.1M min
- Amplitude#57 · 6.8M min
- Contalink#58 · 6.8M min