MINDSPENT

Mindspent / Index / B2B / Lob

Lob

lob.com · Summer 2013

#445 of 2210#224 in B2B#7 in Summer 2013top 19% of B2Bteam of 150hiring

Lob is the only automation platform that transforms direct mail into…

Visits, September
136K
+1.5% vs August
3 month change
+15%
September vs June
Average visit
4:02
industry median 1:08
Attention minutes
547K
0.0017% of the index

What you can learn

  • Ranks #224 of 1206 in B2B, ahead of 81% of its peers.
  • People stay 4:02 a visit, 3.6x the B2B median of 1:08. Strong engagement.
  • Visits up 15.3% since June, from 118K to 136K a month.
  • Holds 0.0017% of all attention minutes in the index.
  • Only 18% of its tracked search volume is its own name: people find it by topic, which is a sign of discovery.

Visits per month

Oct 2025 to Sep 2026. Source: traffic.cv panel estimate.

Oct 2025: 88.5K88.5KOctNov 2025: 47.2K47.2KNovDec 2025: 71.4K71.4KDecJan 2026: 73.1K73.1KJanFeb 2026: 80K80KFebMar 2026: 118K118KMarApr 2026: 110K110KAprMay 2026: 90.5K90.5KMayJun 2026: 118K118KJunJul 2026: 145K145KJulAug 2026: 134K134KAugSep 2026: 136K136KSep

Against its industry

Indexed to October 2025 = 100. Lob against all measured B2B companies.

5090130170Oct 25Mar 26Sep 26Lob 154Industry 118

Top search terms

Searches that send people to lob.com, with monthly search volume. Panel estimates: a term can be unrelated to the company.

  • informed delivery58K
  • lob30.8K
  • usps informed delivery88.7K
  • lob direct mail1.9K
  • lob careers320

Neighbours in B2B

Three above and three below by attention minutes.

Open full page