Inito
inito.com · Winter 2019
Enabling better self care with at-home hormone tracking.
- Visits, September
- 302K -5.1% vs August
- 3 month change
- ▲+1.0% September vs June
- Average visit
- 1:00 industry median 1:24
- Attention minutes
- 302K 0.00094% of the index
What you can learn
- Ranks #37 of 204 in Healthcare, ahead of 82% of its peers.
- Visit length of 1:00 is close to the Healthcare median of 1:24.
- Visits up 1% since June, from 299K to 302K a month.
- Holds 0.00094% of all attention minutes in the index.
- About 100% of its tracked search volume is its own name: it depends on people who already know it.
- Its name was searched about 27.1K times a month on Google (Jun to Aug 2026), up 22.1% on Oct to Dec 2025.
- Brand searches and visits are both rising: attention is building before and after the click.
Visits per month
Oct 2025 to Sep 2026. Source: traffic.cv panel estimate.
Against its industry
Indexed to October 2025 = 100. Inito against all measured Healthcare companies.
Searches against visits
Google searches for "inito" (DawnTrend brand-search collection (Google monthly search volume for the company name, bucketed), Sep 2025 to Aug 2026, collected 2026-09-30) against site visits (traffic.cv). Indexed to October 2025 = 100, October to August.
Top search terms
Searches that send people to inito.com, with monthly search volume. Panel estimates: a term can be unrelated to the company.
- inito7.5K
- inito fertility monitor910
- inito test strips510
- inito chart560
- inito fertility tracker1.2K
In the press
Get Inito in the monthly email
YC profile · inito.com · JSON