Human Interest
humaninterest.com · Summer 2015
The 401(k) for small and medium-sized businesses.
- Visits, September
- 699K +2.2% vs August
- 3 month change
- ▲+1.1% September vs June
- Average visit
- 2:39 industry median 1:08
- Attention minutes
- 1.9M 0.0058% of the index
What you can learn
- Ranks #107 of 1206 in B2B, ahead of 91% of its peers.
- People stay 2:39 a visit, 2.3x the B2B median of 1:08. Strong engagement.
- Visits up 1.1% since June, from 691K to 699K a month.
- Holds 0.0058% of all attention minutes in the index.
- About 100% of its tracked search volume is its own name: it depends on people who already know it.
- Its name was searched about 60.5K times a month on Google (Jun to Aug 2026), up 6.5% on Oct to Dec 2025.
- Visits are growing without more brand searches, so the growth is coming from somewhere other than people typing its name.
Visits per month
Oct 2025 to Sep 2026. Source: traffic.cv panel estimate.
Against its industry
Indexed to October 2025 = 100. Human Interest against all measured B2B companies.
Searches against visits
Google searches for "human interest" (DawnTrend brand-search collection (Google monthly search volume for the company name, bucketed), Sep 2025 to Aug 2026, collected 2026-09-30) against site visits (traffic.cv). Indexed to October 2025 = 100, October to August.
Top search terms
Searches that send people to humaninterest.com, with monthly search volume. Panel estimates: a term can be unrelated to the company.
- human interest35.5K
- human interest 401k7K
- human interest login3K
- humaninterest2.1K
- human interest careers950
In the press
Neighbours in B2B
Three above and three below by attention minutes.
- Spott#104 · 2M min
- Juicebox#105 · 2M min
- Poll Everywhere#106 · 1.9M min
- Human Interest (this company)#107 · 1.9M min
- Unsloth AI#108 · 1.9M min
- Algolia#109 · 1.8M min
- Rally#110 · 1.8M min