Gusto
gusto.com · Winter 2012
Provides growing businesses with everything to take care of their team
- Visits, September
- 11M -6.2% vs August
- 3 month change
- ▼-3.9% September vs June
- Average visit
- 4:47 industry median 1:08
- Attention minutes
- 52M 0.16% of the index
What you can learn
- Ranks #14 of 1206 in B2B, ahead of 99% of its peers.
- People stay 4:47 a visit, 4.2x the B2B median of 1:08. Strong engagement.
- Visits down 3.9% since June, from 11.3M to 10.8M a month.
- Holds 0.16% of all attention minutes in the index.
- 65% of its tracked search volume is its own name.
- Its name was searched about 1.31M times a month on Google (Jun to Aug 2026), up 14.5% on Oct to Dec 2025.
Visits per month
Oct 2025 to Sep 2026. Source: traffic.cv panel estimate.
Against its industry
Indexed to October 2025 = 100. Gusto against all measured B2B companies.
Searches against visits
Google searches for "gusto" (DawnTrend brand-search collection (Google monthly search volume for the company name, bucketed), Sep 2025 to Aug 2026, collected 2026-09-30) against site visits (traffic.cv). Indexed to October 2025 = 100, October to August.
Top search terms
Searches that send people to gusto.com, with monthly search volume. Panel estimates: a term can be unrelated to the company.
- gusto425K
- gusto login122K
- gusto sign in25.2K
- edd321K
- gusto payroll13.1K
Founders
In the press
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YC profile · gusto.com · JSON