Formance
formance.com · Summer 2021
Open Source Infrastructure for the Financial Internet
Small sample. Under 50,000 visits a month: panel estimates are noisy at this size.
- Visits, September
- 19.5K
- 3 month change
- n/a September vs June
- Average visit
- 0:23 industry median 1:08
- Attention minutes
- 7.5K 0.000023% of the index
What you can learn
- Ranks #871 of 1206 in B2B, ahead of 28% of its peers.
- Visits are short: 0:23 against a B2B median of 1:08. Fast tasks, or visitors leaving early.
- Too small or too new for a reliable 3 month trend (needs 50K visits in both June and September).
- Holds 0.000023% of all attention minutes in the index.
- About 88% of its tracked search volume is its own name: it depends on people who already know it.
- Its name was searched about 2.4K times a month on Google (Jun to Aug 2026), up 0% on Oct to Dec 2025.
Visits per month
Oct 2025 to Sep 2026. Source: traffic.cv panel estimate.
Against its industry
Indexed to October 2025 = 100. Formance against all measured B2B companies.
Searches against visits
Google searches for "formance" (DawnTrend brand-search collection (Google monthly search volume for the company name, bucketed), Sep 2025 to Aug 2026, collected 2026-09-30) against site visits (traffic.cv). Indexed to October 2025 = 100, October to August.
Top search terms
Searches that send people to formance.com, with monthly search volume. Panel estimates: a term can be unrelated to the company.
- formance1.7K
- formance ledger330
- freehand agentic payments160
- agent to agent payments150
- formance investors250