Coinbase
coinbase.com · Summer 2012
Buy, sell, and manage cryptocurrencies.
- Visits, September
- 23M +6.3% vs August
- 3 month change
- ▲+7.2% September vs June
- Average visit
- 4:24 industry median 1:34
- Attention minutes
- 100M 0.31% of the index
What you can learn
- Ranks #5 of 271 in Fintech, ahead of 99% of its peers.
- People stay 4:24 a visit, 2.8x the Fintech median of 1:34. Strong engagement.
- Visits up 7.2% since June, from 21.1M to 22.7M a month.
- Holds 0.31% of all attention minutes in the index.
- Only 22% of its tracked search volume is its own name: people find it by topic, which is a sign of discovery.
- Its name was searched about 1.15M times a month on Google (Jun to Aug 2026), down 43.3% on Oct to Dec 2025.
- Brand searches and visits are both falling.
Visits per month
Oct 2025 to Sep 2026. Source: traffic.cv panel estimate.
Against its industry
Indexed to October 2025 = 100. Coinbase against all measured Fintech companies.
Searches against visits
Google searches for "coinbase" (DawnTrend brand-search collection (Google monthly search volume for the company name, bucketed), Sep 2025 to Aug 2026, collected 2026-09-30) against site visits (traffic.cv). Indexed to October 2025 = 100, October to August.
Top search terms
Searches that send people to coinbase.com, with monthly search volume. Panel estimates: a term can be unrelated to the company.
- coinbase1M
- coinbase login33.9K
- crypto exchange1.8M
- bitcoin price1.9M
- coinbase careers24.9K
Founders
- Brian ArmstrongFounder/CEO · LinkedIn
In the press
Neighbours in Fintech
Three above and three below by attention minutes.
- Groww#2 · 320M min
- Axiom#3 · 267M min
- Kalshi#4 · 215M min
- Coinbase (this company)#5 · 100M min
- Razorpay#6 · 84M min
- Tremendous#7 · 41M min
- Cashfree Payments#8 · 24M min